Mobile Games - Nigeria

Nigeria

Highlights

In Nigeria, revenue in the Mobile Games market market is projected to reach US$20.41m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 2.23%, leading to a projected market volume of US$22.79m by 2029.
By 2029, the number of users Nigeria's Mobile Games market market is anticipated to amount to 116.7m users.
User penetration in Nigeria will be 38.0% in 2024 and is expected to increase to 45.4% by 2029.
In a global context, the most revenue in the Mobile Games market market will be generated United States, which is expected to reach US$34.30bn in 2024.
The average revenue per user (ARPU) Nigeria's Mobile Games market market is projected to be US$0.23 in 2024.
Nigeria's mobile gaming market is rapidly evolving, driven by increased smartphone penetration and a growing youth demographic seeking interactive entertainment.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Nigeria has been experiencing significant growth in recent years, driven by the increasing popularity of smartphones and the growing interest in gaming among the Nigerian population.

Customer preferences: Nigerian mobile game users have shown a preference for a wide variety of game genres, including action, adventure, puzzle, and simulation games. This diverse range of preferences reflects the diverse interests and demographics of the Nigerian population. Additionally, multiplayer and social gaming have gained traction in Nigeria, as users enjoy connecting and competing with friends and other players online.

Trends in the market: One of the key trends in the Nigerian mobile games market is the shift towards free-to-play games with in-app purchases. This model allows users to download and play games for free, while offering optional in-game purchases to enhance the gaming experience or unlock additional content. This trend has been successful in Nigeria, as it allows users to access a wide range of games without upfront costs, while also providing developers with a revenue stream. Another trend in the Nigerian mobile games market is the rise of local game developers. As the market grows, more Nigerian developers are creating games that cater to the specific interests and cultural nuances of the Nigerian population. This localization of content has resonated well with Nigerian gamers, who appreciate games that reflect their own experiences and culture.

Local special circumstances: Nigeria has the largest population in Africa, with a significant portion of the population being young and tech-savvy. This demographic is a key driver of the mobile games market, as they are more likely to own smartphones and engage in gaming activities. Additionally, the increasing availability of affordable smartphones and mobile data plans has made mobile gaming more accessible to a larger segment of the population.

Underlying macroeconomic factors: The Nigerian economy has been experiencing steady growth in recent years, which has contributed to the growth of the mobile games market. As disposable incomes increase, more Nigerians are able to afford smartphones and engage in gaming activities. Furthermore, the improving internet infrastructure in the country has also played a role in the growth of the mobile games market, as it allows for smoother online gaming experiences. In conclusion, the Mobile Games market in Nigeria is experiencing significant growth due to the increasing popularity of smartphones, diverse customer preferences, and the rise of local game developers. The shift towards free-to-play games with in-app purchases and the growing interest in multiplayer and social gaming are also contributing to the market's growth. The young and tech-savvy population, improving internet infrastructure, and the overall economic growth in Nigeria are underlying factors that are driving the development of the mobile games market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.