Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Finland has witnessed significant growth in recent years, driven by changing customer preferences and technological advancements.
Customer preferences: Finland has a strong tradition of television viewing, with a high percentage of households owning a television set. However, there has been a shift in customer preferences towards digital platforms and streaming services. This can be attributed to the increasing availability of high-speed internet connections and the convenience of on-demand content. Customers now have the freedom to watch their favorite TV shows and movies at their own convenience, without being restricted by traditional broadcasting schedules.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Finland is the rise of streaming services. Platforms like Netflix and Viaplay have gained popularity among Finnish consumers, offering a wide range of content including local and international TV shows, movies, and documentaries. The convenience of streaming services, coupled with their affordable pricing, has made them a preferred choice for many customers. Another trend in the market is the increasing adoption of smart TVs. These televisions come with built-in internet connectivity and allow users to access streaming services directly from their TV sets. This eliminates the need for additional devices such as set-top boxes or streaming sticks. The growing availability and affordability of smart TVs have contributed to their widespread adoption in Finland.
Local special circumstances: Finland has a strong local content industry, with a focus on producing high-quality television shows and movies. This has led to a significant demand for Finnish content among local viewers. Streaming platforms have recognized this demand and have started investing in original Finnish productions. This has not only provided a platform for local talent but has also attracted a wider audience both domestically and internationally. Furthermore, Finland has a high internet penetration rate, with a large portion of the population having access to high-speed internet connections. This has played a crucial role in the growth of streaming services, as it enables customers to stream content seamlessly without any buffering or interruptions.
Underlying macroeconomic factors: The overall economic stability and high disposable income levels in Finland have also contributed to the growth of the Traditional TV & Home Video market. Customers are willing to spend on entertainment and are increasingly opting for subscription-based services that offer a wide range of content. The availability of affordable internet plans and the presence of multiple streaming service providers have further fueled the growth of the market. In conclusion, the Traditional TV & Home Video market in Finland is witnessing a shift towards digital platforms and streaming services. This can be attributed to changing customer preferences, the rise of smart TVs, the demand for local content, and the availability of high-speed internet connections. With the continued advancements in technology and the increasing availability of content, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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