Traditional TV & Home Video - Finland

In Finland, revenue in the Traditional TV & Home Video market market is projected to reach US$681.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.39%, resulting in a projected market volume of US$668.70m by 2029.
The average revenue per user (ARPU) in Finland is expected to amount to US$150.70.
In global comparison, most revenue will be generated the United States, which is expected to reach US$146.60bn in 2024.
The number of TV viewers in Finland is expected to amount to 4.6m users by 2029.
User penetration in the Traditional TV & Home Video market market in Finland is expected to be at 81.5% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Finland is projected to amount to US$150.70 in 2024.
In Finland, the decline of traditional TV viewership is accelerating as streaming services increasingly dominate the media landscape, reshaping consumer engagement.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Finland has witnessed significant growth in recent years, driven by changing customer preferences and technological advancements.

Customer preferences: Finland has a strong tradition of television viewing, with a high percentage of households owning a television set. However, there has been a shift in customer preferences towards digital platforms and streaming services. This can be attributed to the increasing availability of high-speed internet connections and the convenience of on-demand content. Customers now have the freedom to watch their favorite TV shows and movies at their own convenience, without being restricted by traditional broadcasting schedules.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in Finland is the rise of streaming services. Platforms like Netflix and Viaplay have gained popularity among Finnish consumers, offering a wide range of content including local and international TV shows, movies, and documentaries. The convenience of streaming services, coupled with their affordable pricing, has made them a preferred choice for many customers. Another trend in the market is the increasing adoption of smart TVs. These televisions come with built-in internet connectivity and allow users to access streaming services directly from their TV sets. This eliminates the need for additional devices such as set-top boxes or streaming sticks. The growing availability and affordability of smart TVs have contributed to their widespread adoption in Finland.

Local special circumstances: Finland has a strong local content industry, with a focus on producing high-quality television shows and movies. This has led to a significant demand for Finnish content among local viewers. Streaming platforms have recognized this demand and have started investing in original Finnish productions. This has not only provided a platform for local talent but has also attracted a wider audience both domestically and internationally. Furthermore, Finland has a high internet penetration rate, with a large portion of the population having access to high-speed internet connections. This has played a crucial role in the growth of streaming services, as it enables customers to stream content seamlessly without any buffering or interruptions.

Underlying macroeconomic factors: The overall economic stability and high disposable income levels in Finland have also contributed to the growth of the Traditional TV & Home Video market. Customers are willing to spend on entertainment and are increasingly opting for subscription-based services that offer a wide range of content. The availability of affordable internet plans and the presence of multiple streaming service providers have further fueled the growth of the market. In conclusion, the Traditional TV & Home Video market in Finland is witnessing a shift towards digital platforms and streaming services. This can be attributed to changing customer preferences, the rise of smart TVs, the demand for local content, and the availability of high-speed internet connections. With the continued advancements in technology and the increasing availability of content, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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