OTT Video - Finland | Statista Market Forecast

Revenue in the OTT Video market market in Finland is projected to reach US$488.20m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.25%, which will result in a projected market volume of US$630.60m by 2029.
The largest market within this market in Finland is Video Streaming (SVoD), with a market volume of US$247.00m in 2024.
In a global context, the highest revenue will be generated the United States, amounting to US$133.70bn in 2024.
Within Finland's OTT Video market market, the number of users is expected to reach 3.4m users by 2029.
User penetration is anticipated to be 59.5% in 2024, with an increase expected to 60.8% by 2029.
The average revenue per user (ARPU) in Finland's OTT Video market market is projected to be US$147.80 in 2024.
Additionally, the usage share of Disney+ is estimated to account for 20.0% of the Videostreaming (SVoD) market in the selected region for 2023.
In Finland, the OTT video market is increasingly driven by local content production, reflecting a growing consumer preference for culturally relevant programming.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in Finland has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Finland have shifted towards consuming video content through online streaming platforms. This can be attributed to several factors. Firstly, the convenience and flexibility of OTT services allow users to watch their favorite shows and movies anytime and anywhere. This aligns with the fast-paced and mobile lifestyle of many Finns. Additionally, the availability of a wide range of content, including local and international productions, caters to the diverse interests of the Finnish audience. As a result, there has been a growing demand for OTT video services in the country. Trends in the market also play a crucial role in the development of the OTT Video market in Finland. One notable trend is the increasing adoption of smart TVs and connected devices, such as smartphones and tablets. These devices provide seamless access to OTT platforms, further facilitating the consumption of video content. Furthermore, the rise of subscription-based models has gained popularity among Finnish consumers. Subscribers can enjoy unlimited access to a vast library of content for a fixed monthly fee, offering a cost-effective alternative to traditional cable or satellite TV subscriptions. Local special circumstances have contributed to the growth of the OTT Video market in Finland. The Finnish population has a high level of digital literacy, with a strong internet infrastructure to support online streaming. This favorable environment has encouraged the adoption of OTT services and facilitated their widespread usage. Additionally, the Finnish government has been proactive in promoting digitalization and investing in broadband connectivity, which has further accelerated the growth of the OTT Video market. Underlying macroeconomic factors have also played a role in the development of the OTT Video market in Finland. The country has a stable and prosperous economy, with high disposable incomes among its population. This enables consumers to afford OTT subscriptions and invest in the necessary devices for online streaming. Furthermore, Finland has a strong culture of innovation and technological advancement, which has fostered the development of local OTT platforms and attracted international players to enter the market. In conclusion, the OTT Video market in Finland has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience of OTT services, increasing adoption of connected devices, and favorable digital environment have all contributed to the development of this market. Additionally, the stable economy and culture of innovation in Finland have further supported the growth of the OTT Video market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.