Market Insights Advertising & Media Media

Cinema - Finland

Finland

In Finland, revenue in the Cinema market is projected to reach US$238.30m in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.56%, leading to a projected market volume of US$283.80m by 2029.
Within the Cinema market in Finland, the number of viewers is expected to reach 2.6m users by 2029.
User penetration in Finland will be 42.1% in 2024 and is forecasted to increase to 46.1% by 2029.
The average revenue per viewer in Finland is expected to amount to US$101.90.
In a global context, the majority of revenue will be generated the United States, with a figure of US$20,980.00m in 2024.
In Finland, the cinema market is witnessing a resurgence as audiences increasingly embrace local productions and innovative storytelling techniques.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Finland has been experiencing significant growth in recent years.

Customer preferences: Finns have always had a strong affinity for cinema, and this is reflected in their preferences. They enjoy a wide variety of genres, from local Finnish films to Hollywood blockbusters. In addition, Finnish audiences appreciate high-quality visuals and immersive experiences, making them more likely to choose cinemas that offer advanced technologies such as 3D and IMAX.

Trends in the market: One of the key trends in the Finnish cinema market is the increasing popularity of local films. Finnish filmmakers have been producing a diverse range of movies that resonate with domestic audiences, resulting in a surge in attendance at Finnish cinemas. This trend is also supported by government initiatives to promote and fund the local film industry. Another trend in the market is the rise of premium cinema experiences. Finnish cinema operators have been investing in state-of-the-art facilities to provide audiences with a superior movie-watching experience. This includes comfortable seating, advanced sound systems, and gourmet food and beverage options. These premium offerings cater to the growing demand for luxury and exclusivity among Finnish consumers.

Local special circumstances: Finland's relatively small population and geographical location present unique challenges and opportunities for the cinema market. With a population of just over 5 million, the market size is limited compared to larger countries. However, this also means that cinema operators can focus on catering to the specific tastes and preferences of Finnish audiences. Furthermore, Finland's long winters and limited daylight hours create an environment where indoor activities, such as going to the cinema, are highly valued. This contributes to the steady demand for cinema tickets throughout the year, regardless of the season.

Underlying macroeconomic factors: The overall economic stability and high disposable income levels in Finland have played a significant role in the growth of the cinema market. Finns have the financial means to spend on entertainment, and going to the cinema is considered a popular leisure activity. In addition, the Finnish government's support for the arts and culture sector has had a positive impact on the cinema market. Public funding for film production and cultural events has helped foster a vibrant and thriving film industry, attracting both local and international audiences. Overall, the cinema market in Finland is experiencing growth due to customer preferences for diverse film offerings, premium cinema experiences, and the support of the local film industry. The country's unique circumstances, such as its small population and long winters, contribute to the steady demand for cinema tickets. The stable economy and government support further bolster the market, making Finland an attractive destination for cinema operators and filmmakers alike.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.