eBooks - Lithuania

Lithuania

Highlights

In Lithuania, revenue in the eBooks market is projected to reach US$4.67m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.03%, which would result in a projected market volume of US$4.91m by 2029.
By 2029, the number of eBook readers in Lithuania is anticipated to amount to 506.9k users.
User penetration in the eBooks market will be 18.0% in 2024 and is expected to increase to 19.7% by 2029.
The average revenue per user (ARPU) in Lithuania is projected to be US$9.63.
In a global context, the highest revenue in the eBooks market will be generated the United States, where it is expected to reach US$5.34bn in 2024.
In the year 2023, a share of 43.0% of users in Lithuania is in the 43.0% group.
In the year 2023, a share of 43.0% of users is 43.0%.
In Lithuania, the eBook market is experiencing a notable shift towards local authors and content, reflecting a growing national interest in cultural identity and literature.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in Lithuania has seen significant growth in recent years, driven by changing customer preferences and the increasing availability of digital reading devices.

Customer preferences: Customers in Lithuania are increasingly turning to eBooks as a convenient and cost-effective alternative to traditional print books. The ability to carry hundreds of books on a single device, such as a tablet or e-reader, appeals to the modern consumer who is always on the go. Additionally, the lower price point of eBooks compared to print books makes them an attractive option for budget-conscious readers.

Trends in the market: One of the key trends in the eBooks market in Lithuania is the rise of self-publishing. With the advent of digital platforms and online marketplaces, authors now have the opportunity to bypass traditional publishing houses and release their books directly to the market. This has led to a proliferation of eBooks, offering readers a wider range of choices across various genres. Another trend in the market is the increasing popularity of subscription-based eBook services. These services allow readers to access a vast library of eBooks for a monthly fee, providing a cost-effective way to discover new authors and titles. This trend is driven by the desire for unlimited reading options and the convenience of having a digital library at one's fingertips.

Local special circumstances: Lithuania, like many other countries, has experienced a shift towards digitalization in various industries, including publishing. The government has actively promoted the adoption of digital technologies and has invested in the development of digital infrastructure. This has created a favorable environment for the growth of the eBooks market, as consumers have access to reliable internet connections and affordable digital devices.

Underlying macroeconomic factors: The growth of the eBooks market in Lithuania is also influenced by broader macroeconomic factors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income. As consumers have more money to spend, they are more likely to invest in digital reading devices and eBooks. Additionally, the high literacy rate in Lithuania contributes to the demand for eBooks, as readers seek to expand their knowledge and explore new literary works. In conclusion, the eBooks market in Lithuania is experiencing significant growth due to changing customer preferences, the rise of self-publishing, and the increasing popularity of subscription-based eBook services. The favorable digital infrastructure and steady economic growth in the country further contribute to the expansion of the market. As technology continues to advance and more readers embrace digital reading, the eBooks market in Lithuania is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.