Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Lithuania has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies. Customer preferences in the TV & Video market in Lithuania have shifted towards on-demand content and streaming services. Consumers are increasingly opting for platforms that offer a wide range of content, including movies, TV shows, and original programming. This shift in preferences is driven by the convenience and flexibility of on-demand services, which allow viewers to watch their favorite shows and movies at their own convenience. Additionally, the increasing popularity of streaming services has led to a decline in traditional TV subscriptions, as more consumers are cutting the cord and opting for online streaming options. Trends in the TV & Video market in Lithuania also reflect the global trend of increasing consumption of video content on mobile devices. With the widespread adoption of smartphones and tablets, consumers are increasingly watching videos on their mobile devices, both at home and on the go. This trend is driving the growth of mobile video streaming services, as well as the development of mobile-friendly video platforms and apps. As a result, content providers and broadcasters are focusing on optimizing their content for mobile devices and developing mobile apps to cater to this growing segment of viewers. Local special circumstances in Lithuania also contribute to the development of the TV & Video market. The country has a high internet penetration rate, with a large portion of the population having access to high-speed internet connections. This enables consumers to easily stream video content and access on-demand services. Additionally, the relatively small size of the Lithuanian market allows for quick adoption of new technologies and services, making it an attractive market for content providers and streaming platforms. Underlying macroeconomic factors, such as increasing disposable income and improving living standards, also play a role in the growth of the TV & Video market in Lithuania. As the economy continues to grow, consumers have more disposable income to spend on entertainment and leisure activities, including TV and video services. This provides an opportunity for content providers and streaming platforms to expand their customer base and offer more diverse and high-quality content. In conclusion, the TV & Video market in Lithuania is experiencing growth due to changing customer preferences, the increasing popularity of on-demand and streaming services, the rise of mobile video consumption, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer preferences evolve, the market is expected to further expand and diversify in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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