Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Lithuania has been experiencing significant growth in recent years. Customer preferences have shifted towards online streaming services, leading to an increase in the demand for OTT video platforms. This trend can be attributed to several factors, including the convenience and flexibility offered by these platforms, as well as the growing availability of high-speed internet connections.
Customer preferences: Lithuanian consumers have shown a strong preference for online streaming services over traditional television. This can be attributed to the convenience and flexibility offered by OTT video platforms. With these platforms, consumers have the freedom to watch their favorite movies and TV shows at any time and from any location. Additionally, the ability to access a wide range of content from various genres has also contributed to the popularity of OTT video services.
Trends in the market: One of the key trends in the OTT Video market in Lithuania is the increasing number of subscription-based streaming platforms. These platforms offer a vast library of content, including both local and international movies and TV shows. The availability of original content produced by these platforms has also been a major driver of their popularity. This trend is expected to continue as more streaming platforms enter the market and compete for subscribers. Another trend in the market is the rise of mobile streaming. With the increasing penetration of smartphones and the availability of high-speed mobile internet, more consumers are opting to watch videos on their mobile devices. This has led to the development of mobile-friendly streaming platforms and the optimization of content for smaller screens. As a result, mobile streaming is expected to become a dominant force in the OTT Video market in Lithuania.
Local special circumstances: Lithuania has a highly developed telecommunications infrastructure, with a high-speed internet connection available to a large portion of the population. This has facilitated the growth of the OTT Video market, as consumers have the necessary infrastructure to access streaming services. Additionally, the relatively low cost of internet services in Lithuania has also contributed to the popularity of OTT video platforms.
Underlying macroeconomic factors: The growth of the OTT Video market in Lithuania can also be attributed to the country's strong economic performance. With a stable economy and a high standard of living, consumers in Lithuania have the disposable income to spend on entertainment services. This has created a favorable environment for the growth of the OTT Video market. In conclusion, the OTT Video market in Lithuania has been experiencing significant growth due to the preferences of customers for online streaming services. The convenience and flexibility offered by these platforms, along with the availability of high-speed internet connections, have contributed to the popularity of OTT video services. The market is expected to continue growing, driven by the increasing number of subscription-based platforms and the rise of mobile streaming.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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