Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Lithuania has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology. Customer preferences in the Traditional TV & Home Video market have shifted towards on-demand and streaming services, as consumers seek more flexibility and convenience in their viewing habits. This trend is not unique to Lithuania, but is seen worldwide as consumers increasingly turn to digital platforms for their entertainment needs. The rise of streaming services such as Netflix and Amazon Prime Video has provided consumers with a wide range of content options that can be accessed anytime, anywhere. This has led to a decline in traditional TV viewership, as consumers opt for on-demand services that allow them to watch their favorite shows and movies on their own schedule. In addition to the shift towards on-demand services, there has also been a rise in the adoption of smart TVs and connected devices in Lithuania. These devices allow consumers to access a variety of streaming services directly on their televisions, further contributing to the decline in traditional TV viewership. The convenience and ease of use offered by these devices have made them increasingly popular among consumers, driving the growth of the Traditional TV & Home Video market in Lithuania. Local special circumstances in Lithuania have also played a role in the development of the Traditional TV & Home Video market. The country has a high internet penetration rate, with a large percentage of the population having access to high-speed internet connections. This has made it easier for consumers to stream content online and has contributed to the growth of the market. Additionally, the relatively low cost of streaming services compared to traditional cable or satellite TV subscriptions has made them an attractive option for consumers in Lithuania. Underlying macroeconomic factors have also influenced the development of the Traditional TV & Home Video market in Lithuania. The country has experienced steady economic growth in recent years, which has increased disposable income levels and allowed consumers to spend more on entertainment. This has created a favorable environment for the growth of the Traditional TV & Home Video market, as consumers have more resources to invest in new technologies and services. In conclusion, the Traditional TV & Home Video market in Lithuania has experienced significant growth due to changing customer preferences, advancements in technology, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the adoption of smart TVs and connected devices, and the high internet penetration rate in the country have all contributed to the growth of the market. Additionally, the steady economic growth in Lithuania has increased disposable income levels and allowed consumers to spend more on entertainment, further driving the growth of the Traditional TV & Home Video market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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