Key regions: South Korea, United Kingdom, India, Europe, United States
The eSports market in Saudi Arabia is seeing a steady growth rate, hindered by factors such as limited sponsorship and advertising opportunities. Despite this, the market is gaining traction due to increasing interest from consumers and the convenience of online platforms.
Customer preferences: With the growing popularity of eSports in Saudi Arabia, there has been a noticeable increase in the use of influencer marketing as a form of sponsorship and advertising. As social media and online platforms continue to play a significant role in the lives of Saudis, brands are leveraging popular eSports influencers to promote their products and services. This trend reflects the changing consumer preferences, as younger generations are more likely to trust and engage with content from influencers they follow. Additionally, with the rise of mobile gaming and streaming, there is a shift towards digital advertising and sponsorships in the eSports market.
Trends in the market: In Saudi Arabia, the eSports market is experiencing a surge in sponsorship and advertising, with major brands investing in partnerships with popular professional teams and individual players. This trend is expected to continue as the market grows and gains more mainstream recognition. It also signifies the increasing acceptance and integration of eSports into the broader entertainment industry. For industry stakeholders, this trend presents opportunities for revenue generation and brand exposure, but also the challenge of navigating a relatively new and constantly evolving market. As more traditional sports organizations and brands enter the eSports market, it will be crucial for industry players to adapt and innovate in order to stay competitive.
Local special circumstances: In Saudi Arabia, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's conservative values and strict censorship laws. This has led to a limited presence of international brands and a strong focus on local partnerships and endorsements. Additionally, the country's high disposable income and large youth population make it an attractive market for eSports advertising and sponsorship, with a strong emphasis on social media and influencer marketing strategies. Furthermore, the country's growing interest in eSports and government support for the industry has created a favorable environment for sponsorships and advertising, resulting in a rapidly developing market.
Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Saudi Arabia is influenced by various macroeconomic factors such as the country's strong economic health, government initiatives to diversify the economy, and increasing investments in the gaming industry. Additionally, the growing popularity of eSports globally and the rise of digital platforms for advertising and sponsorship are driving the market in Saudi Arabia. Moreover, the country's young population and high internet penetration rate provide a strong base for the growth of the eSports market in terms of sponsorship and advertising opportunities.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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