Sponsorship & Advertising - Philippines

Philippines

Highlights

In the Philippines, revenue in the Sponsorship & Advertising market market is projected to reach US$2.8m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 7.62%, resulting in a projected market volume of US$4.1m by 2029.
While a projected market volume of US$288.9m in 2024 indicates that most revenue is generated China, it is important to note the dynamics of the market in the Philippines.
The average revenue per user (ARPU) in the Philippines is expected to amount to US$0.0.
In the Philippines, the eSports sponsorship and advertising landscape is rapidly evolving, driven by a surge in local gaming communities and youth engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eSports market in the Philippines is experiencing subdued growth due to factors such as limited sponsorship and advertising opportunities. Despite the rising popularity of online gaming, the market growth is impacted by the slow adoption of digital technologies and low health awareness among consumers.

Customer preferences: As eSports continues to gain mainstream popularity in the Philippines, there has been a noticeable increase in the use of social media platforms and streaming services for advertising and brand sponsorship. This shift towards digital advertising is a reflection of the country's growing digital landscape and the increasing influence of social media on consumer behavior. Additionally, the rise of influencer marketing within the eSports community has become a key strategy for brands to connect with their target audience and tap into the immense reach and engagement of this market.

Trends in the market: In the Philippines, the eSports market has been steadily growing, with more companies and brands recognizing its potential for reaching a young and highly engaged audience. As a result, there has been a rise in sponsorship and advertising opportunities within the market, with brands leveraging eSports events and influencers for promotion. This trend is expected to continue, with projections showing a significant increase in sponsorship and advertising spending in the coming years. This presents a significant opportunity for industry stakeholders to tap into the growing eSports market and reach a diverse and highly engaged audience through targeted sponsorship and advertising strategies.

Local special circumstances: In the Philippines, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's strong gaming culture. The Philippines is one of the top countries in terms of gaming revenue, with a large and dedicated fanbase for eSports. Additionally, the country's young and tech-savvy population, combined with widespread internet access, make it an ideal market for digital advertising and sponsorship opportunities within the eSports industry. Furthermore, the Philippine government's support and recognition of eSports as a legitimate sport has also played a significant role in driving the growth of the market.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in the Philippines is greatly affected by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The growth of this market is heavily influenced by the overall economic health of the Philippines, as well as the level of investment in the eSports industry. Countries with strong economic growth and government support for eSports are experiencing faster market growth compared to those with economic challenges and limited support for the industry. The increasing popularity of eSports and its potential for revenue growth are also driving the demand for sponsorship and advertising opportunities in the Philippines.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.