Publisher Fees - Philippines | Statista Market Forecast

In the Philippines, revenue in the Publisher Fees market market is projected to reach US$1.4m in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.85%, leading to a projected market volume of US$1.5m by 2029.
While the projected market volume in the Philippines is US$29.6m in 2024, it is important to note that most revenue is generated China.
In the Philippines, the rising popularity of eSports is prompting publishers to adapt their fee structures, enhancing competition and accessibility for local gamers.

Definition:

Esports Publisher Fees refer to the payments made by tournament organizers, leagues, and other entities to game developers or publishers for the right to use their games in competitive esports events. These fees are essential for securing the official authorization to host and broadcast tournaments, ensuring that the publisher maintains control over how their intellectual property is used within the esports ecosystem. Publisher fees are a key revenue stream for game developers, enabling them to support the growth of their games in the competitive scene, while also influencing the structure and scale of esports competitions. This market segment highlights the symbiotic relationship between game publishers and the broader esports industry, where successful games drive the popularity of esports, and in turn, esports enhances the game's visibility and longevity.

Additional information:

The market comprises revenues. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Revenue streams paid by game publishers towards Esport organizers for hosting events

Investments of game publishers on their own events

The Publisher Fees market in the eSports market in the Philippines is experiencing minimal growth, influenced by factors such as limited market size and competition from alternative revenue sources. Despite this, the market continues to see steady growth due to the increasing popularity of eSports in the country.

Customer preferences: As the eSports industry continues to grow in the Philippines, there has been a noticeable increase in the demand for online tournaments and events. This shift towards virtual competitions has allowed for a wider reach and participation, breaking barriers of physical distance and space. Additionally, with the rise of mobile gaming and the accessibility of smartphones, there has been a surge in the popularity of mobile eSports, catering to the preferences of the younger generation who are constantly connected to their devices. This trend is expected to continue as the country's digital landscape continues to evolve.

Trends in the market: In the Philippines, the Publisher Fees Market within the eSports Market is experiencing a surge in demand, as more companies recognize the potential of this rapidly growing industry. With the rise of professional eSports teams and tournaments, publishers are charging higher fees for licensing their games, leading to increased revenue. This trend is expected to continue, as eSports continues to gain mainstream recognition and attract more investments. For industry stakeholders, this presents opportunities for partnerships and collaborations, as well as potential challenges in managing costs and negotiating fees. As the market evolves, it will be crucial for publishers and other players to adapt and stay ahead of the curve.

Local special circumstances: In the Philippines, the Publisher Fees Market within the eSports Market is heavily influenced by the country's strong gaming culture and high internet penetration rate. The gaming community in the Philippines is known for its passion and enthusiasm, making it a prime market for publishers. Additionally, the government's support for the eSports industry has led to the growth of local tournaments and events, creating opportunities for publishers to generate revenue. The country's unique combination of cultural factors and regulatory support has made it a significant player in the global eSports market.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in the Philippines is greatly impacted by macroeconomic factors such as the country's economic growth, government policies, and investment in the gaming industry. With a rapidly growing economy and increasing disposable income, the demand for eSports is rising, leading to a larger player base and higher publisher fees. Additionally, government support for the gaming industry, such as tax incentives and infrastructure development, further boosts the growth of the market. However, factors such as internet connectivity and access to technology may hinder market growth in certain areas of the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.