Key regions: South Korea, United Kingdom, India, Europe, United States
The eSports market in Israel has seen minimal growth due to increasing sponsorship and advertising opportunities. Factors such as the country's tech-savvy population and rising interest in eSports have contributed to this slow growth rate.
Customer preferences: As eSports continues to gain mainstream popularity in Israel, there has been a notable increase in the demand for advertising and sponsorship opportunities within the market. This trend can be attributed to the growing interest of brands in targeting the younger and tech-savvy audience that is drawn to eSports. Additionally, the rise of social media platforms and streaming services has provided a new avenue for companies to reach their target audience through influencer marketing and product placements. As a result, we can expect to see a continued growth in the Sponsorship & Advertising Market within the eSports Market in Israel.
Trends in the market: In Israel, the eSports market is experiencing a significant increase in sponsorships and advertising, with more companies recognizing the potential of this growing industry. This trend is expected to continue as the eSports market gains more mainstream recognition and viewership. Additionally, there is a growing trend of collaborations between eSports teams and traditional sports teams, further solidifying the legitimacy of eSports as a competitive sport. These developments have significant implications for industry stakeholders, including increased revenue opportunities and the potential for partnerships with non-endemic brands. However, with the rise of sponsorships and advertising, there may also be concerns about maintaining the authenticity and integrity of the eSports community. Overall, the trajectory of this trend suggests a promising future for the sponsorship and advertising market within the eSports industry in Israel.
Local special circumstances: In Israel, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's strong technological and entrepreneurial culture. The well-developed infrastructure and high internet penetration have led to a thriving esports community and a large pool of potential consumers. Additionally, Israel's strict regulations on traditional sports betting have led to a surge in interest and investment in the esports betting industry, making it a key factor in the growth of the market.
Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Israel is heavily influenced by macroeconomic factors such as the country's overall economic health and fiscal policies. Israel's strong economy and government support for the technology sector have created a favorable environment for the growth of the eSports market. Additionally, the increasing popularity of eSports globally and the growing interest from corporate sponsors have also contributed to the market's growth in Israel. However, fluctuations in global economic trends and changes in consumer spending patterns can impact the advertising and sponsorship investments in the eSports market, making it crucial for companies to closely monitor and adapt to these macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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