Key regions: South Korea, United Kingdom, India, Europe, United States
The eSports market in D-A-CH nan is experiencing subdued growth due to factors such as limited sponsorships and advertising opportunities. Despite the rising popularity of eSports, the market's growth rate is impacted by the lack of investment and partnerships in the region.
Customer preferences: The eSports market has seen a significant increase in brand sponsorships and advertising partnerships, as companies recognize the potential of reaching a highly engaged and tech-savvy audience. With the growing popularity of eSports in the D-A-CH region, brands are also leveraging influencer marketing and native advertising to target specific demographics and tap into the cultural nuances of this market. Furthermore, the rise of mobile gaming and live streaming has opened up new avenues for sponsorships and advertising, catering to the evolving lifestyle preferences of eSports fans.
Trends in the market: In D-A-CH, the Sponsorship & Advertising Market within the eSports Market is experiencing a shift towards more targeted and data-driven strategies. Brands are increasingly looking to invest in partnerships with individual players or teams, rather than traditional sponsorships of tournaments. This trend is driven by the increasing popularity of influencer marketing and the ability to reach highly engaged and specific audiences. This has significant implications for industry stakeholders, as it allows for more personalized and effective campaigns, while also creating new revenue streams for players and teams.
Local special circumstances: In D-A-CH, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the region's strong traditional sports culture. This has led to the rise of partnerships between traditional sports teams and eSports organizations, with a focus on reaching a broader audience. Additionally, Germany's strict regulations on gambling and advertising have impacted the sponsorship landscape, with companies seeking alternative ways to market their products within the eSports industry. In Austria, the market is driven by the country's high internet penetration and the government's support for eSports events, while Switzerland's strong economy and high disposable income have attracted top international brands to invest in eSports sponsorships.
Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in the D-A-CH region is heavily impacted by macroeconomic factors such as GDP growth, consumer spending power, and government policies. Countries with strong economic growth and high levels of consumer spending, such as Germany and Switzerland, are experiencing faster market growth compared to those with weaker economies. Additionally, government initiatives promoting the growth of the eSports industry through tax incentives and funding are also contributing to the market's expansion. Moreover, the increasing popularity of eSports globally is attracting international sponsors and advertisers, further driving market growth in the D-A-CH region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
