Key regions: Germany, United States, China, India, South Korea
The eSports market in D-A-CH nan is seeing moderate growth, impacted by factors such as the slow adoption of streaming technologies and limited awareness among consumers. However, the convenience of online streaming services is driving some growth for the market.
Customer preferences: The Streaming Market within the eSports Market in D-A-CH has seen a significant rise in demand, driven by a growing preference for online gaming and virtual entertainment among young consumers. This trend is influenced by the rise of digital culture and the increasing availability of high-speed internet, allowing for seamless streaming experiences. Additionally, the rise of influencer and celebrity gamers has also contributed to the popularity of streaming platforms in the eSports market, as fans seek to engage with their favorite personalities on a more personal level.
Trends in the market: In D-A-CH, the Streaming Market within the eSports Market is experiencing a surge in popularity, with a significant increase in viewership and revenue. This trend is driven by the growing demand for online entertainment, especially among the younger generation. As a result, there is a rise in professional streaming and content creation, leading to the emergence of new business opportunities and partnerships. Additionally, the integration of streaming platforms with social media and gaming platforms is further driving this trend. This trend is significant as it is creating a new revenue stream for the eSports industry and providing a platform for brands to reach a highly engaged audience. However, it also poses challenges for traditional media and advertising methods, as more viewers turn to streaming for their entertainment needs. Industry stakeholders must adapt to this trend and leverage it to their advantage to stay relevant and competitive in the market.
Local special circumstances: In the D-A-CH region, the eSports Streaming Market is heavily influenced by the high demand for online entertainment and the widespread use of digital media. Germany, for example, has a strong gaming culture and a large population of avid eSports fans. Switzerland, on the other hand, has strict regulations on gambling and advertising, which impacts the monetization strategies of eSports streaming platforms. Additionally, cultural differences in preferences for game genres and platforms also play a significant role in shaping the streaming market in this region.
Underlying macroeconomic factors: The Streaming Market within the eSports Market in D-A-CH is influenced by various macroeconomic factors. Global economic trends, such as the increasing adoption of digital platforms and the growing popularity of eSports, are driving the market growth. Additionally, the stable economic conditions in the D-A-CH region and favorable fiscal policies are creating a conducive environment for market growth. Furthermore, investments in advanced streaming technologies and infrastructure are enhancing the streaming experience for eSports enthusiasts in the region. Moreover, the rising disposable income and changing consumer preferences towards online entertainment are also contributing to the market growth.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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