Market Insights Advertising & Media Esports

Esports Betting - D-A-CH

D-A-CH

Revenue in the Esports Betting market market in the D-A-CH region is projected to reach US$234.8m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 4.83%, resulting in a projected market volume of US$297.2m by 2029.
While the majority of revenue is generated the United States, the D-A-CH region is expected to contribute significantly to this market.
The average revenue per user (ARPU) in the D-A-CH region is expected to amount to US$60.2.
In Germany, Esports betting is gaining traction as regulatory frameworks evolve, fostering a more secure environment for players and investors alike.

Key regions: India, Sweden, United Kingdom, Asia, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Esports Betting Market in D-A-CH nan has seen moderate growth due to factors such as increasing adoption of digital technologies, growing interest in eSports, and convenience of online betting. Subdued growth is influenced by regulatory challenges and competition from traditional sports betting.

Customer preferences: With the rise of Esports Betting Market within the eSports Market, there has been an increase in demand for live streaming and online viewing options. This trend is particularly prominent in the D-A-CH region, where the younger population is more tech-savvy and has a strong interest in gaming. Additionally, the growing popularity of mobile gaming has led to an increase in mobile betting platforms, catering to the on-the-go lifestyle of consumers. This shift towards digital platforms reflects the changing preferences and behaviors of the target audience in the Esports Betting Market.

Trends in the market: In D-A-CH, the Esports Betting market is experiencing a surge in popularity, with more traditional sports betting companies expanding into the esports realm. Additionally, there is a growing trend of using blockchain technology to secure and verify bets, providing increased transparency and security for users. In Esports Betting, the trajectory of these trends is expected to continue on an upward trajectory, with potential implications for industry stakeholders including increased revenue opportunities and the need to adapt to new technologies and platforms. This trend also highlights the potential for esports and traditional sports to intersect and create new opportunities for growth in the betting market.

Local special circumstances: In the D-A-CH region, the Esports Betting Market has been heavily influenced by the region's strict gambling regulations. This has led to the emergence of innovative and secure payment methods, such as prepaid cards and virtual currencies, to cater to the demand for esports betting. Additionally, the cultural acceptance and popularity of traditional sports betting in Germany, Austria, and Switzerland have also contributed to the rapid growth of the esports betting market in this region. Furthermore, the high internet and smartphone penetration rates in these countries have created a conducive environment for online esports betting platforms to thrive.

Underlying macroeconomic factors: The Esports Betting Market within the eSports Market in D-A-CH is heavily influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in esports technologies are experiencing higher market growth compared to regions with regulatory challenges and limited funding. Additionally, the growing popularity of esports and the increasing adoption of digital platforms for entertainment and gaming are driving the demand for esports betting, creating a favorable market environment for growth and innovation.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.