AR Advertising - Australia & Oceania

Australia & Oceania

Highlights

In Australia & Oceania, revenue in the AR Advertising market market is projected to reach US$121.6m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.26%, leading to a projected market volume of US$189.3m by 2029.
Despite this growth, it is important to note that most revenue is generated the United States, which has a projected market volume of US$1.2bn in 2024.
Australia is witnessing a surge in AR advertising as brands increasingly leverage immersive technology to engage consumers in innovative ways across the region.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in Australia & Oceania is experiencing significant growth and development due to the increasing demand for immersive and interactive advertising experiences.

Customer preferences: Customers in Australia & Oceania are increasingly seeking unique and engaging advertising experiences that capture their attention and leave a lasting impression. Augmented reality (AR) advertising offers a dynamic and interactive way for brands to connect with their target audience. By blending the digital and physical worlds, AR advertising allows customers to interact with products and experience them in a more personalized and memorable way. This has led to a growing preference for AR advertisements among consumers in the region.

Trends in the market: One of the key trends in the AR Advertising market in Australia & Oceania is the integration of AR technology into various industries. Businesses across sectors such as retail, automotive, tourism, and entertainment are leveraging AR to enhance their advertising campaigns. For example, retail brands are using AR to create virtual fitting rooms and allow customers to try on clothes virtually before making a purchase. Automotive companies are using AR to showcase the features and capabilities of their vehicles in an interactive and immersive way. These trends indicate a shift towards more experiential and interactive advertising strategies in the region. Another trend in the market is the increasing adoption of AR advertising by social media platforms. Platforms like Facebook, Instagram, and Snapchat have introduced AR filters and effects that allow users to overlay digital content on their real-world surroundings. This has opened up new opportunities for brands to reach and engage with their target audience through AR advertisements. The popularity of these platforms in Australia & Oceania has contributed to the growth of the AR Advertising market in the region.

Local special circumstances: Australia & Oceania is known for its vibrant and diverse tourism industry. The region attracts millions of tourists every year who are looking for unique and immersive experiences. AR advertising offers a way for tourism businesses to showcase their destinations and attractions in a more engaging and interactive way. By using AR, tourism companies can provide virtual tours, historical reenactments, and other interactive experiences that enhance the overall visitor experience. The unique natural landscapes and cultural heritage of Australia & Oceania make it an ideal market for AR advertising in the tourism sector.

Underlying macroeconomic factors: The growing adoption of smartphones and the availability of high-speed internet in Australia & Oceania have played a significant role in the development of the AR Advertising market. Smartphones serve as the primary device for accessing AR content, and the widespread use of smartphones in the region has created a large user base for AR advertising. Additionally, the availability of high-speed internet ensures that users can access and interact with AR content seamlessly, further driving the demand for AR advertisements. In conclusion, the AR Advertising market in Australia & Oceania is experiencing growth and development due to the increasing demand for immersive and interactive advertising experiences. Customer preferences for unique and engaging advertisements, the integration of AR technology across industries, the adoption of AR advertising by social media platforms, the vibrant tourism industry, and the underlying macroeconomic factors of smartphone adoption and high-speed internet availability are driving the growth of the market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).