AR Software - Australia & Oceania

In Australia & Oceania, revenue in the AR Software market market is projected to reach US$545.8m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 8.12%, which will result in a projected market volume of US$806.7m by 2029.
Although most revenue in the AR Software market market is generated the United States, in Australia & Oceania is also contributing significantly to this sector.
By 2029, the number of users in the AR Software market market in Australia & Oceania is expected to amount to 23.0m users.
User penetration in this region will be 67.0% in 2024 and is anticipated to reach 68.9% by 2029.
Furthermore, the average revenue per user (ARPU) is expected to amount to US$25.5 in Australia & Oceania.
Australia is witnessing a surge in AR software adoption, driven by growing interest from educational institutions and the gaming industry seeking immersive experiences.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Australia & Oceania is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Australia & Oceania are playing a crucial role in shaping the growth of the AR Software market.

Customers in this region are increasingly seeking immersive and interactive experiences, which AR Software can provide. The demand for AR Software is driven by the desire for enhanced engagement and entertainment across various industries, such as gaming, retail, and tourism. Trends in the market are also contributing to the development of the AR Software market in Australia & Oceania.

One notable trend is the increasing adoption of AR technology in the retail sector. Retailers are leveraging AR Software to provide virtual try-on experiences, allowing customers to visualize products before making a purchase. This trend is driven by the desire to enhance the online shopping experience and reduce product returns.

Another trend in the market is the integration of AR Software in the tourism industry. Tourist attractions and destinations are utilizing AR technology to offer immersive experiences to visitors. This trend is fueled by the need to differentiate and attract tourists in a highly competitive industry.

Local special circumstances further contribute to the growth of the AR Software market in Australia & Oceania. The region is known for its vibrant gaming industry, and AR Software is increasingly being integrated into gaming experiences. This is driven by the demand for more immersive and interactive gameplay.

Additionally, Australia & Oceania is home to a diverse range of natural landscapes and cultural heritage sites. AR Software is being utilized to enhance the exploration and understanding of these unique locations. This is driven by the desire to preserve and promote cultural heritage, as well as provide educational experiences to visitors.

Underlying macroeconomic factors also play a role in the development of the AR Software market in Australia & Oceania. The region has a strong economy and a tech-savvy population, which creates a favorable environment for the adoption of AR technology. Additionally, government initiatives and support for innovation and technology further contribute to the growth of the AR Software market.

In conclusion, the AR Software market in Australia & Oceania is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for immersive and interactive experiences, integration of AR technology in retail and tourism, vibrant gaming industry, unique natural landscapes and cultural heritage sites, and a favorable economic environment are driving the growth of the market in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.