Contact
![Contact Meredith Alda](https://cdn.statcdn.com/contactPerson/3646.jpg)
Mon - Fri, 9am - 6pm (EST)
![Contact Yolanda Mega](https://cdn.statcdn.com/contactPerson/3195.jpg)
Mon - Fri, 9am - 5pm (SGT)
![Contact Kisara Mizuno](https://cdn.statcdn.com/contactPerson/2661.jpg)
Mon - Fri, 10:00am - 6:00pm (JST)
![Contact Lodovica Biagi](https://cdn.statcdn.com/contactPerson/863.jpg)
Mon - Fri, 9:30am - 5pm (GMT)
![Contact Carolina Dulin](https://cdn.statcdn.com/contactPerson/3012.jpg)
Mon - Fri, 9am - 6pm (EST)
Key regions: Germany, Europe, Japan, United Kingdom, Australia
The Traditional TV Advertising market in Saudi Arabia is experiencing significant growth and development.
Customer preferences: Saudi Arabia has a large population with a high demand for television content. TV remains a popular form of entertainment in the country, with a wide range of channels and programs catering to different interests. Saudi Arabian viewers are known to have a preference for local content, including news, dramas, and sports. This has created a strong demand for advertising slots on traditional TV channels.
Trends in the market: One of the key trends in the Traditional TV Advertising market in Saudi Arabia is the increasing investment from local businesses. As the economy continues to grow, more companies are looking to promote their products and services through television advertisements. This has led to a rise in the number of advertising campaigns and an increase in spending on TV advertising. Another trend in the market is the shift towards targeted advertising. Advertisers are increasingly looking for ways to reach specific audiences and maximize the impact of their campaigns. This has led to the introduction of new technologies and techniques that allow for more precise targeting of TV advertisements. Advertisers are now able to tailor their messages to specific demographics, interests, and viewing habits, resulting in more effective and efficient advertising campaigns.
Local special circumstances: Saudi Arabia has a unique cultural and regulatory environment that impacts the Traditional TV Advertising market. The country follows strict guidelines when it comes to content and advertising, with a focus on preserving cultural values and traditions. Advertisements are required to adhere to certain standards and must be approved by the relevant authorities before they can be aired. This ensures that advertisements are in line with local sensitivities and do not offend the audience.
Underlying macroeconomic factors: The growth and development of the Traditional TV Advertising market in Saudi Arabia can be attributed to several macroeconomic factors. The country has a strong and stable economy, driven by its oil reserves and diversification efforts. This has created a favorable business environment, attracting both local and international companies to invest in advertising. Additionally, the government has been actively promoting the media and entertainment sector as part of its Vision 2030 plan, which aims to diversify the economy and reduce reliance on oil. This has resulted in increased investment in the TV advertising industry and the development of new channels and programs.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on traditional TV advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, number of households with television, and consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)