E-mail Advertising - Saudi Arabia

Saudi Arabia

Highlights

Ad spending in the E-mail Advertising market in Saudi Arabia is forecasted to reach US$32.32m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 4.71%, leading to an estimated market volume of US$42.61m by 2030.
When compared globally, the United States is expected to generate the highest ad spending amounting to US$3.40bn in 2024.
The average ad spending per internet user in the E-mail Advertising market is projected to be US$1.26 in 2024.
Saudi Arabia is experiencing a surge in personalized E-mail Advertising campaigns, leveraging data analytics to target specific demographics effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Saudi Arabia has been experiencing significant growth in recent years.

Customer preferences: Customers in Saudi Arabia have shown a strong preference for email advertising as a means of receiving promotional messages and staying informed about products and services. This is due to the convenience and accessibility of email, as well as the ability to personalize and target messages to specific individuals. Additionally, many customers in Saudi Arabia have become more tech-savvy and are comfortable using email as a primary means of communication.

Trends in the market: One of the key trends in the Email Advertising market in Saudi Arabia is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, more people are accessing their emails on the go, which presents new opportunities for advertisers to reach their target audience. As a result, email advertising campaigns are being optimized for mobile devices, with responsive designs and mobile-friendly content. Another trend in the market is the growing importance of personalization and targeted advertising. Customers in Saudi Arabia expect relevant and personalized content in their emails, and advertisers are responding to this demand by segmenting their email lists and tailoring their messages to specific customer groups. This not only improves the effectiveness of email campaigns but also enhances the customer experience.

Local special circumstances: Saudi Arabia has a large and young population, with a high percentage of internet users. This presents a unique opportunity for advertisers to reach a large and diverse audience through email marketing. Additionally, the country has a strong e-commerce sector, with a growing number of online retailers and consumers. Email advertising plays a crucial role in driving traffic to e-commerce websites and converting leads into sales.

Underlying macroeconomic factors: The Email Advertising market in Saudi Arabia is also influenced by macroeconomic factors. The country has a stable economy and a high disposable income, which means that consumers have the purchasing power to buy products and services advertised through email campaigns. Additionally, the government is actively promoting digital transformation and innovation, which is driving the growth of the digital advertising industry as a whole. In conclusion, the Email Advertising market in Saudi Arabia is experiencing growth due to customer preferences for email as a communication channel, the increasing adoption of mobile devices, the importance of personalization and targeted advertising, the unique local circumstances, and the underlying macroeconomic factors. These factors are driving the development of the market and creating opportunities for advertisers to reach a large and engaged audience in Saudi Arabia.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.