Market Insights Advertising & Media Advertising Direct Messaging Advertising

Direct Mail Advertising - Saudi Arabia

Saudi Arabia

Ad spending in the Direct Mail Advertising market in Saudi Arabia is forecasted to reach US$161.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.34%, leading to a projected market volume of US$181.50m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$20,380.00m in 2024).
The average ad spending per capita in the Direct Mail Advertising market is estimated to be US$4.31 in 2024.
Direct Mail Advertising in Saudi Arabia is experiencing a resurgence as companies seek personalized ways to engage with their target audience.

Key regions: Asia, United Kingdom, Europe, United States, Australia

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Analyst Opinion

The Direct Mail Advertising market in Saudi Arabia has seen significant growth in recent years. Customer preferences have shifted towards more targeted and personalized advertising, leading to an increased demand for direct mail campaigns. Additionally, local special circumstances such as a large expatriate population and a growing middle class have contributed to the expansion of the market. Customer preferences in Saudi Arabia have evolved in line with global trends. Consumers are increasingly seeking personalized and relevant advertising messages, and direct mail offers the opportunity to deliver tailored content directly to individuals. This form of advertising allows companies to reach their target audience in a more personal and engaging way, leading to higher response rates and increased brand loyalty. As a result, businesses in Saudi Arabia have recognized the value of direct mail campaigns and are investing more in this form of advertising. The market for direct mail advertising in Saudi Arabia is also influenced by local special circumstances. The country has a large expatriate population, with individuals from various countries living and working in Saudi Arabia. This diversity presents a unique opportunity for businesses to target specific segments of the population with direct mail campaigns tailored to their needs and preferences. Additionally, the growing middle class in Saudi Arabia has increased disposable income and purchasing power, making direct mail advertising an attractive option for businesses looking to tap into this consumer segment. Underlying macroeconomic factors have also contributed to the growth of the Direct Mail Advertising market in Saudi Arabia. The country has a strong and stable economy, driven by its oil reserves and government investment in diversification efforts. This economic stability has created a favorable business environment, encouraging companies to invest in advertising and marketing activities, including direct mail campaigns. Furthermore, Saudi Arabia has a high internet penetration rate, with a large portion of the population having access to online platforms. This digital connectivity has facilitated the distribution of direct mail campaigns, allowing businesses to reach a wider audience and increase their brand exposure. In conclusion, the Direct Mail Advertising market in Saudi Arabia is experiencing growth due to shifting customer preferences towards more personalized advertising, local special circumstances such as a large expatriate population and a growing middle class, and underlying macroeconomic factors including a strong and stable economy and high internet penetration rate. As businesses in Saudi Arabia recognize the value of direct mail campaigns in reaching their target audience and driving brand loyalty, the market is expected to continue expanding in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.