Key regions: United States, India, China, Japan, United Kingdom
The TV & Video Advertising market in Saudi Arabia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Saudi Arabia have shifted towards digital media consumption, with an increasing number of people accessing content through smartphones and other mobile devices. This has led to a rise in demand for TV and video advertising on digital platforms, as advertisers seek to reach their target audience through these channels. Additionally, customers in Saudi Arabia have shown a preference for personalized and interactive advertising experiences, which has further fueled the growth of TV and video advertising in the country. Trends in the market indicate a shift towards programmatic advertising, where ads are bought and sold through automated platforms. This trend is driven by the need for more efficient and targeted advertising campaigns, as well as the availability of advanced data analytics and targeting capabilities. Programmatic advertising allows advertisers to reach their desired audience more effectively, resulting in higher conversion rates and return on investment. In Saudi Arabia, this trend is expected to continue as advertisers look for ways to optimize their advertising spend and maximize their reach. Another trend in the market is the increasing popularity of video-on-demand (VOD) services in Saudi Arabia. This has created new opportunities for TV and video advertising, as advertisers can now reach a larger audience through these platforms. VOD services offer a wide range of content options, including movies, TV shows, and original programming, making them an attractive medium for advertisers to showcase their products and services. As the demand for VOD services continues to grow in Saudi Arabia, so does the potential for TV and video advertising on these platforms. Local special circumstances in Saudi Arabia have also played a role in the development of the TV & Video Advertising market. The country has a young and tech-savvy population, with high internet penetration and smartphone usage. This has created a favorable environment for digital advertising, as customers are increasingly connected and engaged with online content. Additionally, Saudi Arabia has witnessed significant government investments in infrastructure and technology, which have further facilitated the growth of the TV and video advertising market in the country. Underlying macroeconomic factors such as GDP growth, consumer spending, and business investments have also contributed to the development of the TV & Video Advertising market in Saudi Arabia. The country has experienced steady economic growth in recent years, which has led to an increase in consumer purchasing power and overall business activity. This has created a conducive environment for advertisers to invest in TV and video advertising, as they seek to capitalize on the growing consumer market in Saudi Arabia. In conclusion, the TV & Video Advertising market in Saudi Arabia is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As digital media consumption continues to rise, advertisers are increasingly focusing on TV and video advertising on digital platforms. Programmatic advertising and the popularity of VOD services are also driving the growth of the market. With a young and tech-savvy population, favorable government policies, and a growing economy, Saudi Arabia presents a promising market for TV and video advertising.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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