The Digital Video Advertising market in EAEU is experiencing significant growth and development.
Customer preferences: Customers in the EAEU region are increasingly turning to digital video advertising as a preferred method of marketing and promotion. This is due to the widespread availability and accessibility of digital devices such as smartphones and tablets, as well as the growing popularity of online video platforms and streaming services. Customers are attracted to the dynamic and engaging nature of video advertising, which allows for more creativity and storytelling compared to traditional forms of advertising. Additionally, the ability to target specific audiences based on demographics and interests is a key factor driving customer preferences for digital video advertising.
Trends in the market: One major trend in the Digital Video Advertising market in EAEU is the shift towards programmatic advertising. Programmatic advertising uses automated systems and algorithms to buy and sell ad inventory in real-time, allowing for more efficient and targeted ad placements. This trend is driven by the increasing demand for personalized and relevant advertising content, as well as the need for advertisers to optimize their ad spend. Programmatic advertising also offers benefits such as real-time reporting and analytics, which allows advertisers to track the performance of their campaigns and make data-driven decisions. Another trend in the market is the rise of mobile video advertising. With the widespread adoption of smartphones and the increasing amount of time spent on mobile devices, advertisers are recognizing the importance of reaching consumers on their mobile screens. Mobile video advertising offers the advantage of being able to reach consumers on-the-go and in a more personal and immersive way. Advertisers are leveraging the popularity of mobile apps and social media platforms to deliver targeted video ads to mobile users.
Local special circumstances: The EAEU region is characterized by a diverse range of languages, cultures, and consumer behaviors. This presents both challenges and opportunities for digital video advertisers. Advertisers need to tailor their video content and messaging to resonate with the local audience, taking into account cultural sensitivities and preferences. Localization efforts such as subtitling or dubbing can help overcome language barriers and ensure that the message is effectively communicated. Additionally, advertisers need to consider the varying levels of internet penetration and access to digital devices across the region, and adjust their strategies accordingly.
Underlying macroeconomic factors: The growth of the Digital Video Advertising market in EAEU is also influenced by underlying macroeconomic factors. The region has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending. This provides advertisers with a larger pool of potential customers and a greater opportunity to reach and engage with their target audience. Furthermore, the rapid development of internet infrastructure and the increasing affordability of digital devices have contributed to the growth of the digital advertising market in the region. As more consumers gain access to the internet and digital technologies, the demand for digital video advertising is expected to continue to rise.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
