The Traditional Out-of-Home Advertising market in EAEU is experiencing significant growth and development due to changing customer preferences, emerging market trends, and local special circumstances. Customer preferences in the EAEU region are shifting towards more traditional forms of advertising, such as billboards and posters, as consumers seek out tangible and visually impactful messages. This preference for traditional out-of-home advertising can be attributed to a desire for authenticity and a break from the digital overload that is prevalent in today's society. Additionally, the EAEU region has a large population of older consumers who may not be as digitally savvy, making traditional out-of-home advertising more effective in reaching this demographic. One of the key trends in the Traditional Out-of-Home Advertising market in EAEU is the increasing use of innovative technologies to enhance the impact of advertisements. Advertisers are incorporating interactive elements, such as augmented reality and QR codes, into their traditional out-of-home campaigns to engage consumers and create a more immersive experience. This trend is driven by the growing availability and affordability of these technologies, as well as the desire to stand out in a crowded advertising landscape. Another trend in the market is the use of data-driven targeting and personalization. Advertisers are leveraging data analytics and consumer insights to better understand their target audience and deliver tailored messages through traditional out-of-home advertising. This trend is fueled by advancements in data collection and analysis, as well as the increasing demand for personalized advertising experiences. Local special circumstances in the EAEU region also contribute to the development of the Traditional Out-of-Home Advertising market. The EAEU countries have a rich cultural heritage and a strong sense of national identity, which is often reflected in their advertising campaigns. Advertisers in the region are leveraging this cultural heritage to create impactful and relatable messages that resonate with consumers. Underlying macroeconomic factors, such as GDP growth and urbanization, also play a role in the development of the market. As the economies in the EAEU region continue to grow, there is an increased demand for advertising services, including traditional out-of-home advertising. Additionally, the rapid urbanization in the region has led to the construction of new buildings and infrastructure, providing more opportunities for advertisers to display their messages. Overall, the Traditional Out-of-Home Advertising market in EAEU is experiencing growth and development due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. Advertisers in the region are adapting to these factors by incorporating innovative technologies, leveraging data-driven targeting, and creating culturally relevant campaigns. As the market continues to evolve, it is expected that traditional out-of-home advertising will remain a key component of the advertising landscape in the EAEU region.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
