Market Insights Advertising & Media Advertising Direct Messaging Advertising

Instant Messaging Advertising - EAEU

EAEU

Ad spending in the Instant Messaging Advertising market in EAEU is forecasted to reach US$2.18m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 4.06%, leading to an estimated market volume of US$2.66m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$74.28m in 2024).
The average ad spending per internet user in the Instant Messaging Advertising market is projected to be US$0.01 in 2024.
EAEU's Instant Messaging Advertising market is seeing a surge in innovative chatbot campaigns, revolutionizing how brands engage with consumers in the region.

Key regions: United Kingdom, Japan, China, France, Germany

Market

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Currency

Analyst Opinion

The Instant Messaging Advertising market in EAEU is experiencing significant growth and development in recent years.

Customer preferences: Customers in the EAEU region have shown a strong preference for instant messaging platforms as a means of communication. This preference is driven by the convenience and accessibility of instant messaging, allowing users to connect with friends, family, and businesses in a quick and efficient manner. As a result, advertisers have recognized the potential of reaching a large and engaged audience through instant messaging platforms.

Trends in the market: One of the key trends in the Instant Messaging Advertising market in EAEU is the increasing adoption of mobile devices. With the widespread availability of smartphones and the growing popularity of mobile internet, more and more people are using instant messaging apps on their mobile devices. This has created new opportunities for advertisers to reach consumers through targeted mobile advertising campaigns within instant messaging apps. Another trend in the market is the rise of chatbots. Chatbots are automated programs that can interact with users through instant messaging platforms, providing them with information, answering questions, and even completing transactions. Advertisers are leveraging chatbots to deliver personalized and interactive advertising experiences to users, enhancing engagement and driving conversions.

Local special circumstances: The EAEU region is characterized by a diverse linguistic and cultural landscape. This presents both challenges and opportunities for advertisers in the Instant Messaging Advertising market. Advertisers need to consider the linguistic and cultural nuances of each country within the EAEU region to effectively tailor their advertising messages and campaigns. Additionally, regulatory frameworks and privacy laws may vary across countries, requiring advertisers to navigate different legal requirements when conducting advertising campaigns.

Underlying macroeconomic factors: The growth of the Instant Messaging Advertising market in EAEU is also influenced by underlying macroeconomic factors. Economic stability and a growing middle class in the region have contributed to increased consumer spending power. This has created a favorable environment for advertisers to invest in advertising campaigns and reach a larger audience. Additionally, advancements in technology and infrastructure have improved internet connectivity and accessibility, further driving the adoption of instant messaging platforms and the potential for advertising. In conclusion, the Instant Messaging Advertising market in EAEU is experiencing growth and development driven by customer preferences for instant messaging, the adoption of mobile devices, the rise of chatbots, and underlying macroeconomic factors. Advertisers in the region need to consider customer preferences, local special circumstances, and underlying macroeconomic factors to effectively tap into the potential of the Instant Messaging Advertising market in EAEU.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.