Digital Audio Advertising - EAEU

  • EAEU
  • Ad spending in the Digital Audio Advertising market in EAEU is forecasted to reach US$103.10m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.92%, leading to a projected market volume of US$113.40m by 2029.
  • With a projected market volume of US$6,586.00m in 2024, the majority of revenue will be generated withthe United States.
  • It is expected that the number of listeners in the Digital Audio Advertising market in EAEU will reach 29.3m users by 2029.
  • The average ad spending per user in the Digital Audio Advertising market is projected to be US$4.61 in 2024.
  • Furthermore, in the Digital Audio Advertising market, 60% of total ad spending will be generated through mobile in 2029.
  • EAEU's Digital Audio Advertising market is rapidly expanding, driven by increased consumer demand for personalized and engaging audio content.

Key regions: United States, France, India, Asia, Japan

 
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Analyst Opinion

The Digital Audio Advertising market in EAEU is witnessing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the EAEU region are shifting towards digital audio advertising due to its convenience and accessibility. With the increasing use of smartphones and internet connectivity, consumers are spending more time listening to music and podcasts on digital platforms. This has created a lucrative opportunity for advertisers to reach their target audience through digital audio channels. Additionally, the ability to personalize and target ads based on listener preferences and demographics further enhances the effectiveness of digital audio advertising. Trends in the market indicate a strong growth trajectory for digital audio advertising in the EAEU region. Advertisers are increasingly allocating their budgets towards digital audio platforms as they recognize the potential of reaching a highly engaged and captive audience. The rise of streaming services and the integration of audio ads within these platforms have also contributed to the growth of digital audio advertising. Furthermore, advancements in technology and data analytics have enabled advertisers to measure the impact and effectiveness of their digital audio campaigns, further driving the adoption of this advertising medium. Local special circumstances in the EAEU region have also played a role in the development of the digital audio advertising market. The region is home to a diverse population with varying language preferences and cultural backgrounds. This presents a unique opportunity for advertisers to tailor their audio ads to specific regions and demographics, increasing the relevance and impact of their campaigns. Additionally, the EAEU region has a growing middle class with increasing disposable income, creating a larger consumer base for advertisers to target. Underlying macroeconomic factors have also contributed to the growth of the digital audio advertising market in the EAEU region. The region has experienced steady economic growth in recent years, leading to an increase in consumer spending power. This economic stability has attracted both local and international advertisers to invest in digital audio advertising to capitalize on the growing consumer market. Furthermore, the EAEU region has witnessed advancements in internet infrastructure and connectivity, making it easier for advertisers to reach a larger audience through digital platforms. In conclusion, the Digital Audio Advertising market in EAEU is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the potential of digital audio advertising to reach a highly engaged audience, and advancements in technology and data analytics are further driving the adoption of this advertising medium. With the region's diverse population and growing middle class, there is ample opportunity for advertisers to tailor their campaigns and capitalize on the expanding consumer market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Overview

  • Ad Spending
  • Key Players
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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