Key regions: China, Europe, United States, Asia, Germany
The In-App Advertising market in EAEU is experiencing steady growth and development, driven by customer preferences for personalized and targeted advertisements within mobile applications. This trend is further fueled by the increasing adoption of smartphones and mobile internet usage in the region.
Customer preferences: Customers in the EAEU region are increasingly relying on mobile applications for various purposes, such as communication, entertainment, and shopping. As a result, they are more receptive to in-app advertisements that are relevant to their interests and preferences. Personalized and targeted advertisements have proven to be more effective in capturing the attention of users and driving engagement, leading to higher conversion rates for advertisers. Additionally, customers appreciate the convenience of in-app advertising, as it allows them to seamlessly interact with brands and make purchases within the app itself.
Trends in the market: One of the key trends in the In-App Advertising market in EAEU is the growing popularity of programmatic advertising. Programmatic advertising enables advertisers to automate the buying and selling of ad inventory, allowing for more efficient and targeted campaigns. This trend is driven by advancements in technology and data analytics, which enable advertisers to better understand their target audience and deliver relevant advertisements in real-time. Programmatic advertising also offers cost-effective solutions for advertisers, as it allows for precise targeting and optimization of ad spend. Another trend in the market is the increasing use of native advertising within mobile applications. Native ads seamlessly blend into the app's user interface, providing a non-disruptive and engaging advertising experience for users. This form of advertising is particularly effective in capturing the attention of users, as it appears as a natural part of the app's content. Native ads are often designed to match the look and feel of the app, enhancing the overall user experience and increasing the likelihood of user engagement.
Local special circumstances: One of the unique aspects of the In-App Advertising market in EAEU is the diverse cultural and linguistic landscape of the region. The EAEU consists of multiple countries with different languages and cultural preferences. Advertisers need to tailor their advertisements to the specific cultural and linguistic nuances of each country within the region. This requires a deep understanding of local consumer behavior and preferences, as well as the ability to adapt advertising campaigns accordingly.
Underlying macroeconomic factors: The growth of the In-App Advertising market in EAEU is also influenced by underlying macroeconomic factors. The region has witnessed a steady increase in smartphone penetration and mobile internet usage, driven by rising disposable incomes and improved access to technology. This has created a large and growing user base for mobile applications, providing advertisers with a lucrative market to target. Additionally, the EAEU region has experienced a digital transformation in various industries, such as e-commerce and online services, further driving the demand for in-app advertising.
Data coverage:
The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.Modeling approach:
The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
