Social Media Advertising - Romania

In Romania, ad spending in the Social Media Advertising market market is projected to reach US$280.10m in 2024.
This ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 10.49%, leading to a projected market volume of US$509.50m by 2030.
In a global context, the majority of ad spending will occur China, which is expected to reach US$84.65bn in 2024.
Within the Social Media Advertising market market in Romania, 70% of total ad spending is expected to be generated through mobile by 2030.
Furthermore, the number of users in the Social Media Advertising market market in Romania is projected to amount to 18.2m users by 2030.
In Romania, social media advertising is increasingly recognized as a pivotal tool for engaging younger demographics, driving innovative campaigns in a competitive digital landscape.

Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

All ad spending generated by social networks
Sponsored posts

Ads within online games playable on social networks
Revenue generated from membership subscriptions or premium fees

The Social Media Advertising market in Romania has been experiencing significant growth in recent years.

Customer preferences: Romanian consumers have shown a strong preference for social media platforms as a means of communication and information sharing. This has led to a surge in the use of social media advertising by businesses to reach their target audience. Additionally, Romanian consumers are increasingly relying on social media platforms for product research and recommendations, making it an attractive channel for advertisers.

Trends in the market: One of the key trends in the Social Media Advertising market in Romania is the growing adoption of mobile advertising. With the increasing penetration of smartphones and affordable data plans, more and more Romanians are accessing social media platforms through their mobile devices. This has created new opportunities for advertisers to engage with consumers on the go and target them with relevant and personalized ads. Another trend in the market is the rise of influencer marketing. Influencers, who have a large following on social media platforms, are being used by businesses to promote their products or services. This form of advertising is particularly effective in Romania, as consumers trust the recommendations and opinions of influencers they follow. As a result, businesses are partnering with influencers to create sponsored content that resonates with their target audience.

Local special circumstances: Romania has a relatively low internet penetration rate compared to other European countries. However, the country has seen a steady increase in internet users in recent years, driven by improved infrastructure and increased affordability of internet services. This presents a significant growth opportunity for social media advertising, as more Romanians gain access to the internet and join social media platforms.

Underlying macroeconomic factors: The Romanian economy has been growing steadily, which has contributed to the growth of the Social Media Advertising market. As the economy expands, businesses have more resources to invest in advertising and marketing activities, including social media advertising. Additionally, the increasing disposable income of Romanian consumers has led to a higher demand for products and services, prompting businesses to invest in advertising to capture this growing market. In conclusion, the Social Media Advertising market in Romania is experiencing growth due to customer preferences for social media platforms, the adoption of mobile advertising, the rise of influencer marketing, improving internet penetration, and the overall growth of the Romanian economy. As these trends continue to evolve, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Social media is no longer just for connecting with friends; now brands meet customers, and trends are born in these platforms. As social media advertising spending is projected to continue to grow during the second half of the decade, buying behavior is consistently impacted by likes, comments, and shares. Social influence has led marketing strategies to align with platforms that promote video content. In 2024, TikTok and social media ranked among the top three leading consumer trends according to marketers surveyed around the globe, making such channels unavoidable for most advertising strategies. The social media advertising market is not limited to one region; countries across all continents are investing in social media advertising, with the United States and China recording the highest expenditures worldwide.