Market Insights Advertising & Media Advertising

Digital Classifieds - Romania

Romania

Ad spending in the Digital Classifieds market in Romania is forecasted to reach US$9.90m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 0.48%, leading to an estimated market volume of US$10.14m by 2029.
When compared globally, the majority of ad spending is expected to originate from China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is projected to be US$0.23 in 2024 in Romania.
Within the Digital Classifieds market, 43.94% of the total ad spending is forecasted to be generated through mobile in 2029.
In Romania, the digital classifieds market is experiencing a surge in popularity, with increased user engagement and a growing number of online advertising platforms.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Romania has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms for buying and selling goods and services, driving the expansion of the market. The convenience and accessibility of digital classifieds platforms have made them increasingly popular among Romanian consumers.

Customer preferences: Romanian consumers have embraced the convenience of digital classifieds platforms for various reasons. Firstly, online platforms provide a wide range of products and services, allowing customers to easily find what they are looking for. Additionally, the ability to compare prices and read reviews from other users gives customers the confidence to make informed purchasing decisions. The ease of communication between buyers and sellers through messaging features on these platforms has also contributed to their popularity.

Trends in the market: One of the key trends in the digital classifieds market in Romania is the increasing popularity of mobile apps. With the widespread use of smartphones, consumers are turning to mobile apps for their buying and selling needs. This trend is driven by the convenience and portability of mobile devices, allowing users to access classifieds platforms anytime and anywhere. As a result, many classifieds platforms have developed mobile apps to cater to this growing demand. Another trend in the market is the emergence of specialized classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a rise in niche platforms catering to specific industries or interests. These specialized platforms provide a targeted audience for sellers and buyers, making it easier to find relevant products or services. This trend reflects the growing demand for more tailored and specific classifieds experiences.

Local special circumstances: Romania has a rapidly growing internet penetration rate, which has contributed to the development of the digital classifieds market. The country has seen a significant increase in internet users, particularly among younger demographics. This has created a large pool of potential customers for online classifieds platforms. Additionally, the relatively low cost of internet access in Romania has made it accessible to a wider population, further driving the growth of the digital classifieds market.

Underlying macroeconomic factors: The economic growth in Romania has also played a role in the development of the digital classifieds market. As the economy has improved, consumers have had more disposable income to spend on goods and services. This has led to an increase in demand for online platforms where consumers can find affordable deals and second-hand items. The digital classifieds market has provided a platform for individuals and small businesses to reach a wider audience and sell their products or services. In conclusion, the Digital Classifieds market in Romania has experienced significant growth due to changing customer preferences, such as the convenience and accessibility of online platforms. The market has also been influenced by trends such as the popularity of mobile apps and the emergence of specialized platforms. Local special circumstances, including the high internet penetration rate and relatively low cost of internet access, have contributed to the market's development. Additionally, the economic growth in Romania has increased consumer spending and demand for affordable deals, further driving the growth of the digital classifieds market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.