Market Insights Advertising & Media Advertising

Social Media Advertising - Romania

Romania

Ad spending in the Social Media Advertising market is projected to reach US$280.10m in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 11.22%, resulting in a projected market volume of US$476.70m by 2029.
In global comparison, most ad spending will be generated in China (US$84,650.00m in 2024).
In the Social Media Advertising market, the number of users is expected to amount to 18,280.0k users by 2029.

Key regions: United States, France, Japan, Europe, Germany

Market

Region

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Currency

Analyst Opinion

The Social Media Advertising market in Romania has been experiencing significant growth in recent years.

Customer preferences: Romanian consumers have shown a strong preference for social media platforms as a means of communication and information sharing. This has led to a surge in the use of social media advertising by businesses to reach their target audience. Additionally, Romanian consumers are increasingly relying on social media platforms for product research and recommendations, making it an attractive channel for advertisers.

Trends in the market: One of the key trends in the Social Media Advertising market in Romania is the growing adoption of mobile advertising. With the increasing penetration of smartphones and affordable data plans, more and more Romanians are accessing social media platforms through their mobile devices. This has created new opportunities for advertisers to engage with consumers on the go and target them with relevant and personalized ads. Another trend in the market is the rise of influencer marketing. Influencers, who have a large following on social media platforms, are being used by businesses to promote their products or services. This form of advertising is particularly effective in Romania, as consumers trust the recommendations and opinions of influencers they follow. As a result, businesses are partnering with influencers to create sponsored content that resonates with their target audience.

Local special circumstances: Romania has a relatively low internet penetration rate compared to other European countries. However, the country has seen a steady increase in internet users in recent years, driven by improved infrastructure and increased affordability of internet services. This presents a significant growth opportunity for social media advertising, as more Romanians gain access to the internet and join social media platforms.

Underlying macroeconomic factors: The Romanian economy has been growing steadily, which has contributed to the growth of the Social Media Advertising market. As the economy expands, businesses have more resources to invest in advertising and marketing activities, including social media advertising. Additionally, the increasing disposable income of Romanian consumers has led to a higher demand for products and services, prompting businesses to invest in advertising to capture this growing market. In conclusion, the Social Media Advertising market in Romania is experiencing growth due to customer preferences for social media platforms, the adoption of mobile advertising, the rise of influencer marketing, improving internet penetration, and the overall growth of the Romanian economy. As these trends continue to evolve, the market is expected to further expand in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.