Retail Platform Advertising - North America

  • North America
  • In North America, ad spending in the Retail Platform Advertising market is projected to reach US$61.93bn in 2024.
  • The ad spending is expected to exhibit an annual growth rate (CAGR 2024-2029) of 16.60%, leading to a projected market volume of US$133.50bn by 2029.
  • The average ad spending per user in the Retail Platform Advertising market withNorth_America is anticipated to amount to US$166.20 in 2024.
  • In global comparison, the majority of ad spending will be generated the United States, with an expected figure of US$57,630.00m in 2024.
  • In North America, the Retail Platform Advertising sector is increasingly integrating advanced AI technologies to enhance personalized consumer engagement and optimize ad placements.
Market
Region
Region comparison
Currency

Ad Spending

Please wait

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Oct 2024

Source: Statista Market Insights

Please wait

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Oct 2024

Source: Statista Market Insights

Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

Advertising & Media

Access more Market Insights on advertising topics with our featured report

This report presents a comprehensive analysis and additional information on the Retail Platform Advertising market, in a PDF format.
Retail Platform Advertising: market data & analysis - Background Retail Platform Advertising: market data & analysis - Cover

Analyst Opinion

The Retail Platform Advertising Market in North America is witnessing considerable growth, fueled by the surge in e-commerce, enhanced targeting capabilities through data analytics, and the increasing reliance on digital marketing strategies by brands to engage consumers effectively.

Customer preferences:
Consumers are increasingly prioritizing personalized shopping experiences, prompting retailers to adopt sophisticated data analytics to tailor advertisements to individual preferences. The rise of social commerce has led to greater engagement on platforms where consumers discover products through influencers and peer recommendations. Additionally, as sustainability becomes a key concern, brands are focusing on eco-friendly messaging and practices, appealing to environmentally conscious shoppers seeking authenticity in their purchasing decisions.

Trends in the market:
In North America, the Retail Platform Advertising Market is experiencing a surge in demand for personalized marketing strategies, as consumers increasingly expect tailored shopping experiences. Retailers are leveraging advanced data analytics to deliver customized advertisements that resonate with individual preferences. Meanwhile, social commerce is on the rise, with platforms facilitating product discovery through influencers and peer endorsements. As sustainability emerges as a critical concern, brands are integrating eco-friendly messaging into their advertising, catering to environmentally conscious shoppers who prioritize authenticity and corporate responsibility.

Local special circumstances:
In North America, the Retail Platform Advertising Market is uniquely shaped by diverse consumer demographics and regional preferences. Urban areas exhibit a higher demand for tech-driven shopping experiences, prompting retailers to adopt innovative advertising solutions. Cultural trends, such as a focus on inclusivity and social justice, influence brand messaging, compelling companies to align their advertising strategies with social values. Additionally, stringent data privacy regulations, such as GDPR and CCPA, necessitate transparent data usage practices, ensuring consumer trust while driving personalized advertising efforts.

Underlying macroeconomic factors:
The Retail Platform Advertising Market in North America is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and technological innovation. A strong national economy, characterized by rising disposable incomes and low unemployment rates, boosts retail sales, encouraging brands to invest more in advertising. Additionally, the rapid advancement of e-commerce technologies and digital platforms enhances advertising capabilities, allowing for targeted and data-driven campaigns. Fiscal policies that promote business investment and consumer confidence further contribute to market growth, while global economic trends, including shifts in trade and supply chain dynamics, can impact advertising budgets and strategies across the retail sector.

Reach

Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

Global Comparison

Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on Retail platform ad spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

Please wait

Source: Please wait

Discover additional markets

Explore new markets and gain valuable insights into various topics with our Market Insights search function.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)