Market Insights Advertising & Media Advertising

Digital Banner Advertising - North America

North America

Ad spending in the Digital Banner Advertising market in North America is forecasted to reach US$71.67bn in 2024.
The annual growth rate (CAGR 2024-2029) is expected to be 5.07%, leading to a projected market volume of US$91.76bn by 2029.
When compared globally, the United States will account for the highest ad spending with US$67,120.00m in 2024.
The projected average ad spending per internet user in the Digital Banner Advertising market in North America is US$153.30 in 2024.
By 2029, 77% of total ad spending in the Digital Banner Advertising market will come from mobile.
In North America, the shift towards programmatic buying is reshaping the landscape of Digital Banner Advertising, driving more targeted and efficient ad placements.

Key regions: India, China, Europe, Japan, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Banner Advertising market in North America is experiencing significant growth and development.

Customer preferences: Customers in North America are increasingly turning to digital banner advertising as a way to reach their target audience. The convenience and effectiveness of digital advertising allow businesses to target specific demographics and track the success of their campaigns. Additionally, the rise of mobile devices has made digital banner advertising even more popular, as consumers spend a significant amount of time on their smartphones and tablets.

Trends in the market: One major trend in the North American digital banner advertising market is the shift towards programmatic advertising. Programmatic advertising uses automated systems to buy and sell ad space, allowing for real-time bidding and optimization. This trend is driven by the desire for more efficient and cost-effective advertising campaigns. Programmatic advertising also offers advanced targeting capabilities, allowing businesses to reach their desired audience with precision. Another trend in the market is the increasing use of video in digital banner advertising. Video ads have proven to be highly engaging and effective, capturing the attention of viewers and conveying messages in a more dynamic way. As a result, businesses are investing more in video ad formats to enhance their digital banner advertising campaigns.

Local special circumstances: The North American market is unique in its size and diversity. With a large population and a high level of internet penetration, there is a vast audience for digital banner advertising. Additionally, North America is home to many tech-savvy consumers who are receptive to digital advertising and are more likely to engage with online content.

Underlying macroeconomic factors: The strong economy in North America has contributed to the growth of the digital banner advertising market. As businesses experience growth and expansion, they are investing more in advertising to reach new customers and increase their market share. Additionally, the increasing adoption of digital technologies and the rise of e-commerce have created new opportunities for digital banner advertising. In conclusion, the Digital Banner Advertising market in North America is thriving due to customer preferences for targeted and measurable advertising, trends towards programmatic advertising and the use of video, local special circumstances such as a large and tech-savvy population, and underlying macroeconomic factors such as a strong economy and the growth of digital technologies.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.