Digital Out-of-Home Advertising - Norway

Ad spending in the Digital Out-of-Home Advertising market in Norway is forecasted to reach US$78.08m in 2024.
The expected annual growth rate (CAGR 2024-2030) of 6.64% is anticipated to lead to a market volume of US$114.80m by 2030.
With a projected market volume of US$4.37bn in 2024, China will generate the most ad spending.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$14.16 in 2024.
Norway's Digital Out-of-Home Advertising market is witnessing a surge in interactive campaigns, leveraging cutting-edge technology to engage consumers effectively.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in Norway has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Norway have shifted towards more interactive and engaging advertising experiences. Consumers are increasingly demanding personalized and relevant content that captures their attention. Digital Out-of-Home Advertising provides a unique opportunity for advertisers to deliver targeted messages to a captive audience. With the advancement of technology, advertisers can now create dynamic and interactive campaigns that engage consumers in a way that traditional advertising cannot. Trends in the market also play a crucial role in the development of the Digital Out-of-Home Advertising industry in Norway. One major trend is the increasing adoption of digital signage in various locations, such as shopping malls, airports, and public transportation hubs. This trend is driven by the growing availability and affordability of digital displays, as well as the desire for more flexible and dynamic advertising solutions. Additionally, the integration of data analytics and real-time content management systems has enabled advertisers to deliver more personalized and targeted messages to their audience. Local special circumstances in Norway have further contributed to the growth of the Digital Out-of-Home Advertising market. Norway has a highly urbanized population, with a significant proportion of the population living in major cities. This concentration of people in urban areas provides a large and captive audience for advertisers. Furthermore, Norway has a high level of digital literacy and smartphone penetration, making it easier for advertisers to reach and engage with their target audience through digital channels. Underlying macroeconomic factors have also played a role in the development of the Digital Out-of-Home Advertising market in Norway. The country has a strong and stable economy, with high levels of disposable income. This has created a favorable environment for advertisers to invest in digital advertising campaigns. Additionally, the government has been supportive of the digital advertising industry, providing incentives and infrastructure to encourage its growth. In conclusion, the Digital Out-of-Home Advertising market in Norway is experiencing significant growth due to customer preferences for interactive and engaging advertising experiences, trends in the market towards digital signage and targeted messaging, local special circumstances such as a highly urbanized population and high levels of digital literacy, and underlying macroeconomic factors including a strong and stable economy. This growth is expected to continue as advertisers recognize the value of digital advertising in reaching and engaging with their target audience.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.