Sports

Revenue in the Sports market is projected to reach US$275.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.90%, resulting in a projected market volume of US$317.50m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$116.10 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports Market in Norway has seen minimal growth in recent years due to various factors such as limited domestic interest in American Football, low participation rates in Baseball and Cricket and a lack of investment in promoting Basketball nationwide. Additionally, competition from traditional sports like Soccer has hindered the growth of these sub-markets. However, with increasing health awareness and the convenience of digital technologies, there is potential for growth in online sports services.

Customer preferences: The rise of hygge or a sense of coziness and well-being has influenced the Sports Market market in Norway. Consumers are now drawn to nature-based activities, such as skiing and hiking, which offer a balance between physical activity and relaxation. This trend is also reflected in the increase in demand for eco-friendly and sustainable sports equipment. Additionally, there has been a greater focus on inclusivity and diversity in the sports industry, with a growing interest in adaptive sports for individuals with disabilities. This evolution towards a more holistic and inclusive approach to sports aligns with the cultural values of simplicity and community in Norway, shaping the preferences of consumers in the Sports Market.

Trends in the market: In Norway, the Sports market is seeing a rise in digital solutions, with an increase in online platforms for sports training, coaching, and fan engagement. Additionally, there is a growing trend of incorporating technology such as wearables and virtual reality into sports events and training programs. These trends not only provide convenience for consumers but also present new business opportunities in the market. As such, stakeholders in the sports industry should closely monitor and adapt to these digital advancements to stay competitive in the evolving market landscape. With the increasing importance of digitalization in the sports sector, the potential for incorporating data-driven strategies and providing personalized experiences is immense. This can lead to enhanced customer retention, improved player performance, and increased revenues for businesses. In the long run, these trends may also contribute to the overall growth and development of the Sports market in Norway.

Local special circumstances: In Norway, the Sports Market is heavily influenced by the countrys love for outdoor activities and their strong focus on promoting an active lifestyle. The countrys breathtaking landscape and harsh winters have also contributed to the popularity of winter sports, such as skiing and ice hockey. Additionally, the Norwegian governments strong support for sports and investments in sports infrastructure has played a crucial role in driving the growth of the market. This focus on promoting an active and healthy lifestyle has also led to an increase in demand for fitness-related products and services, such as gym memberships and sports equipment. Furthermore, Norways strict regulations and focus on sustainable practices have led to the emergence of eco-friendly and socially responsible sports brands.

Underlying macroeconomic factors: The Sports market in Norway is heavily impacted by macroeconomic factors, such as the overall economic health of the country, government policies, and global economic trends. As a developed country with a strong economy, Norway has a high GDP per capita and consumer purchasing power, making it an attractive market for sports businesses. The robust economy also allows for increased spending on leisure activities, including sports. Furthermore, the countrys government actively promotes physical activity through various initiatives, providing support and funding for sports programs and facilities. In addition, the growing trend of health consciousness in the global population has led to an increased demand for sports and fitness products and services, benefiting the Sports market in Norway. However, factors such as fluctuations in oil prices, as well as changes in economic policies, can affect the market and consumer spending. Therefore, monitoring and adapting to macroeconomic conditions is crucial for sustained growth in the Sports market in Norway.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.