Web Push Advertising - Norway | Statista Market Forecast

Ad spending in the Web Push Advertising market in Norway is projected to reach US$9.06m in 2024.
The ad spending is expected to show an annual growth rate (CAGR 2024-2030) of 1.93%, resulting in a projected market volume of US$10.16m by 2030.
In global comparison, most ad spending will be generated the United States (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market in Norway is projected to amount to US$1.74 in 2024.
Norwegian advertisers are increasingly leveraging Web Push Advertising to engage with tech-savvy consumers in a highly digitalized market landscape.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Norway is experiencing significant growth and development due to several key factors.

Customer preferences: Norwegian customers have shown a strong preference for personalized and targeted advertising. They appreciate receiving relevant and timely information that is tailored to their specific needs and interests. Web push advertising allows companies to deliver highly targeted messages directly to customers' devices, increasing the likelihood of engagement and conversion. Additionally, Norwegian customers value convenience and efficiency, and web push notifications provide a convenient way for them to stay updated on promotions, discounts, and other relevant information without having to actively search for it.

Trends in the market: One major trend in the Norwegian Web Push Advertising market is the increasing adoption of mobile devices. Norway has one of the highest smartphone penetration rates in the world, with a large portion of the population relying on their mobile devices for internet access and communication. This creates a significant opportunity for companies to reach customers through web push notifications, as they can be delivered directly to users' mobile devices. Another trend in the market is the growing importance of data-driven advertising. Norwegian companies are increasingly leveraging data analytics and machine learning algorithms to better understand customer behavior and preferences. This allows them to deliver more targeted and personalized web push notifications, increasing the effectiveness of their advertising campaigns. The use of data-driven advertising also enables companies to measure the impact and ROI of their web push campaigns, leading to more informed decision-making and optimization.

Local special circumstances: Norway has a highly developed digital infrastructure, with fast and reliable internet connectivity available throughout the country. This makes it easier for companies to deliver web push notifications to customers and ensures a seamless user experience. Additionally, Norway has a high level of digital literacy among its population, with a large portion of the population comfortable with using digital technologies and interacting with online advertisements.

Underlying macroeconomic factors: Norway has a strong and stable economy, with high disposable incomes and a high standard of living. This creates a favorable environment for companies to invest in web push advertising, as customers have the financial means to make purchases and engage with brands. Additionally, the Norwegian government has implemented favorable policies to support digital innovation and entrepreneurship, further encouraging the growth of the Web Push Advertising market. In conclusion, the Web Push Advertising market in Norway is thriving due to customer preferences for personalized and targeted advertising, the increasing adoption of mobile devices, the growing importance of data-driven advertising, the country's digital infrastructure and digital literacy, and the underlying macroeconomic factors.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.