Digital Out-of-Home Advertising - France

Ad spending in the Digital Out-of-Home Advertising market in France is forecasted to reach €412.60m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 8.53%, leading to a projected market volume of €681.40m by 2030.
With a projected market volume of €4.05bn in 2024, the majority of ad spending will originate from China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is estimated to be €6.36 in 2024.
France's Digital Out-of-Home Advertising market is thriving, with a surge in interactive and dynamic content tailored to the sophisticated tastes of French consumers.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in France is experiencing significant growth and development. Customer preferences in the market are shifting towards more interactive and engaging advertising experiences. Consumers are increasingly seeking personalized and relevant content that captures their attention and enhances their overall experience. This has led to the rise of digital out-of-home advertising, which allows for dynamic and real-time content updates, interactive features, and targeted messaging. Trends in the market indicate a strong focus on technology and innovation. Digital out-of-home advertising networks are investing in advanced display technologies, such as high-definition screens, LED panels, and augmented reality capabilities, to deliver captivating and immersive advertising experiences. Additionally, there is a growing emphasis on data-driven advertising, with advertisers leveraging audience analytics and location-based targeting to deliver highly targeted and effective campaigns. Local special circumstances in France contribute to the development of the Digital Out-of-Home Advertising market. The country has a highly urbanized population, with a significant proportion of people living in major cities and metropolitan areas. This concentration of population provides advertisers with a large and diverse audience to target through digital out-of-home advertising. Furthermore, France is known for its vibrant and culturally rich urban landscapes, which provide unique opportunities for creative and visually appealing advertising campaigns. Underlying macroeconomic factors also play a role in the growth of the Digital Out-of-Home Advertising market in France. The country has a strong and stable economy, with a high level of consumer spending. Advertisers are capitalizing on this by investing in digital out-of-home advertising to reach and engage with the French consumer market. Additionally, France is a popular tourist destination, attracting millions of international visitors each year. This presents advertisers with an opportunity to target both local and international audiences through digital out-of-home advertising in popular tourist areas. In conclusion, the Digital Out-of-Home Advertising market in France is developing rapidly due to changing customer preferences, technological advancements, local special circumstances, and favorable macroeconomic factors. Advertisers are embracing digital out-of-home advertising to deliver personalized and engaging content to a diverse and urbanized audience. With continued innovation and investment, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.