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SMS Advertising - France

France
  • Ad spending in the SMS Advertising market in France is forecasted to reach US$14.78m in 2024.
  • The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 0.46%, leading to a projected market volume of US$15.19m by 2030.
  • When compared globally, the United States is anticipated to generate the highest ad spending (US$310.40m in 2024).
  • The average ad spending per capita in the SMS Advertising market in France is estimated to be US$0.23 in 2024.
  • In France, SMS advertising is gaining traction due to its cost-effectiveness and high engagement rates in the competitive advertising market.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • The advertising budget used for SMS advertisements
  • Software fees for creating and sending SMS advertisements

Out-Of-Scope

  • Service agencies
  • Consultant fees
  • Production costs
  • Design services
Direct Messaging Advertising: market data & analysis - Cover

Market Insights report

Direct Messaging Advertising: market data & analysis

Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The SMS Advertising market in France is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

    Customer preferences:
    Customers in France have shown a strong preference for mobile devices and digital communication channels. With the widespread adoption of smartphones and the increasing use of mobile internet, SMS advertising has become an effective and efficient way for businesses to reach their target audience. SMS messages are easily accessible and have a high open rate, making them an attractive option for advertisers.

    Trends in the market:
    One of the key trends in the SMS Advertising market in France is the increasing use of personalized and targeted messages. Advertisers are leveraging customer data and analytics to create customized SMS campaigns that resonate with individual recipients. This approach helps to improve engagement and conversion rates, as customers are more likely to respond to messages that are relevant to their interests and needs. Another trend in the market is the integration of SMS advertising with other marketing channels. Businesses are combining SMS campaigns with social media, email marketing, and other digital platforms to create a cohesive and integrated marketing strategy. This multi-channel approach allows advertisers to reach customers at different touchpoints and reinforce their brand message.

    Local special circumstances:
    France has a large and diverse population, with different regions and cities having their own unique characteristics and preferences. Advertisers need to consider these local special circumstances when planning their SMS advertising campaigns. For example, urban areas may have a higher concentration of smartphone users and tech-savvy consumers, while rural areas may have different communication preferences.

    Underlying macroeconomic factors:
    The SMS Advertising market in France is also influenced by underlying macroeconomic factors. The overall economic stability and growth of the country play a significant role in the advertising industry. When the economy is thriving, businesses are more willing to invest in advertising, including SMS campaigns. Conversely, during economic downturns, advertisers may reduce their marketing budgets, impacting the SMS Advertising market. In conclusion, the SMS Advertising market in France is experiencing growth and development due to customer preferences for mobile devices and digital communication channels. The market is characterized by trends such as personalized and targeted messages, as well as the integration of SMS advertising with other marketing channels. Advertisers need to consider local special circumstances and underlying macroeconomic factors when planning their SMS campaigns in France.

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Advertising worldwide – statistics & facts

    All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.
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