Digital Video Advertising - France

Ad spending in the Digital Video Advertising market in France is forecasted to reach US$2.43bn by 2024.
The expected annual growth rate (CAGR 2024-2030) of 5.67% is anticipated to lead to a market volume of US$3.38bn by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue will be generated the United States.
Within the Digital Video Advertising market, 86% of total ad spending is projected to come from mobile in 2030.
The average ad spending per internet user in the Digital Video Advertising market is estimated to be US$43.90 in 2024.
Connected TV ad spending in the Digital Video Advertising market is expected to reach US$298.70m in 2024 and exhibit a CAGR of 4.20%, resulting in a market volume of US$382.40m by 2030.
Ad spending on short-form videos within the Digital Video Advertising market is projected to reach US$1.20bn in 2024, with an anticipated annual growth rate (CAGR 2024-2030) of 9.51%, leading to a market volume of US$2.07bn by 2030.
France's Digital Video Advertising market is experiencing a surge in programmatic buying, revolutionizing targeted ad placements and enhancing ROI for advertisers.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in France is experiencing significant growth and development.

Customer preferences: Customers in France are increasingly turning to digital video advertising as a way to reach their target audience. This is driven by the growing popularity of online video platforms, such as YouTube and social media platforms like Facebook and Instagram. Consumers in France are spending more time online and are increasingly consuming video content, making digital video advertising an effective way for brands to engage with their target audience.

Trends in the market: One of the key trends in the digital video advertising market in France is the shift towards mobile video advertising. With the widespread adoption of smartphones and the increasing availability of high-speed mobile internet, consumers in France are watching more video content on their mobile devices. Advertisers are capitalizing on this trend by investing in mobile video advertising to reach consumers on the go. Another trend in the market is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is particularly relevant in France, where advertisers are looking to optimize their advertising budgets and reach their target audience more effectively.

Local special circumstances: France has a strong creative industry, with a rich history of film-making and advertising. This has led to the development of a vibrant digital video advertising market, with a focus on high-quality and engaging content. Advertisers in France are investing in creating compelling video ads that resonate with their target audience and stand out in a crowded market.

Underlying macroeconomic factors: The growth of the digital video advertising market in France is also supported by favorable macroeconomic factors. France has a strong economy and a large population, providing a large and diverse consumer base for advertisers to target. Additionally, the French government has been supportive of the digital advertising industry, implementing policies to encourage innovation and investment in the sector. In conclusion, the Digital Video Advertising market in France is experiencing significant growth and development, driven by customer preferences for online video content, the rise of mobile video advertising, and the adoption of programmatic advertising. The local special circumstances, such as the strong creative industry in France, contribute to the development of high-quality and engaging video ads. The underlying macroeconomic factors, including a strong economy and government support, further support the growth of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.