Key regions: China, Europe, United States, Asia, Germany
The In-App Advertising market in Argentina has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Argentina, there has been a noticeable shift in customer preferences towards mobile devices and apps. With the increasing penetration of smartphones and the availability of affordable data plans, more and more Argentinians are spending a significant amount of time on their mobile devices. As a result, advertisers are increasingly recognizing the potential of reaching their target audience through in-app advertising. This form of advertising allows brands to engage with consumers directly within the apps they use on a daily basis, providing a more personalized and interactive experience.
Trends in the market: One of the key trends in the In-App Advertising market in Argentina is the rise of programmatic advertising. Programmatic advertising enables advertisers to automate the buying and selling of ad inventory, allowing for more efficient and targeted campaigns. This trend is driven by the increasing availability of data and advanced targeting capabilities, which enable advertisers to reach their desired audience with precision. As a result, programmatic advertising is becoming more prevalent in Argentina, with advertisers leveraging this technology to optimize their in-app advertising campaigns. Another trend in the market is the growing popularity of rewarded ads. Rewarded ads are a type of in-app advertising where users are offered incentives, such as virtual currency or additional content, in exchange for engaging with the ad. This form of advertising is particularly effective in Argentina, as it provides users with a value exchange and enhances their overall app experience. Advertisers are increasingly leveraging rewarded ads to drive user engagement and increase brand loyalty.
Local special circumstances: Argentina has a vibrant and dynamic mobile app market, with a wide range of locally developed apps catering to various interests and needs. This presents a unique opportunity for advertisers to reach a highly engaged and targeted audience. Additionally, the high smartphone penetration rate in Argentina further amplifies the potential of in-app advertising, as it allows advertisers to reach a large portion of the population.
Underlying macroeconomic factors: The In-App Advertising market in Argentina is also influenced by underlying macroeconomic factors. The country has witnessed economic challenges in recent years, leading to tighter marketing budgets for businesses. In this context, in-app advertising offers a cost-effective and measurable solution for advertisers, as it allows them to reach their target audience without the need for significant investments in traditional advertising channels. This has further contributed to the growth of the In-App Advertising market in Argentina. In conclusion, the In-App Advertising market in Argentina is witnessing significant growth, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. Advertisers are increasingly recognizing the potential of in-app advertising to engage with their target audience in a more personalized and interactive manner. The rise of programmatic advertising and the popularity of rewarded ads are key trends shaping the market. With a vibrant mobile app market and high smartphone penetration rate, Argentina presents a unique opportunity for advertisers to reach a highly engaged and targeted audience.
Data coverage:
The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.Modeling approach:
The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year.
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