Market Insights Advertising & Media Advertising

Digital Banner Advertising - Argentina

Argentina

Ad spending in the Digital Banner Advertising market in Argentina is forecasted to reach US$0.39bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 4.67%, leading to a projected market volume of US$0.49bn by 2029.
When compared globally, the United States will contribute the most to ad spending (US$67,120.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is estimated to be US$9.23 in 2024.
Within the Digital Banner Advertising market, 67.39% of total ad spending will come from mobile devices in 2029.
Argentina's digital banner advertising market shows a growing preference for localized content to resonate with the country's diverse cultural landscape.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

The Digital Banner Advertising market in Argentina is experiencing significant growth and development.

Customer preferences: Argentinian consumers are increasingly relying on digital platforms for information, entertainment, and social interaction. As a result, advertisers are recognizing the importance of reaching these consumers through digital banner advertising. This form of advertising allows for targeted messaging and can be easily customized to suit the preferences and interests of individual consumers. Additionally, digital banner advertising offers a cost-effective solution for businesses to promote their products and services to a wide audience.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Argentina is the shift towards mobile advertising. With the widespread adoption of smartphones and the increasing availability of mobile internet, consumers are spending more time on their mobile devices. Advertisers are capitalizing on this trend by investing in mobile banner advertising to reach consumers on the go. Mobile banner ads are designed to be visually appealing and engaging, capturing the attention of consumers and driving them to take action. Another trend in the market is the use of programmatic advertising. Programmatic advertising uses algorithms and real-time bidding to automate the buying and selling of digital ad space. This allows advertisers to reach their target audience more efficiently and effectively. In Argentina, programmatic advertising is gaining popularity as it offers greater control, transparency, and cost efficiency for advertisers.

Local special circumstances: Argentina's digital landscape is unique due to its high internet penetration rate and the popularity of social media platforms. With a large percentage of the population using social media daily, advertisers are leveraging these platforms to reach their target audience through digital banner advertising. Social media platforms offer advanced targeting options, allowing advertisers to tailor their messages to specific demographics and interests.

Underlying macroeconomic factors: The Digital Banner Advertising market in Argentina is also influenced by macroeconomic factors. Argentina has experienced periods of economic instability, which have impacted advertising budgets. During times of economic downturn, businesses may reduce their advertising spending, including digital banner advertising. However, as the economy stabilizes, businesses are likely to increase their advertising budgets, leading to further growth in the market. In conclusion, the Digital Banner Advertising market in Argentina is evolving to meet the changing preferences and behaviors of consumers. The shift towards mobile advertising and the use of programmatic advertising are key trends driving the market. Additionally, the high internet penetration rate and popularity of social media platforms present unique opportunities for advertisers. While macroeconomic factors can influence the market, the overall outlook for the Digital Banner Advertising market in Argentina is positive as businesses recognize the value of reaching consumers through digital channels.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.