Web Push Advertising - South America

Ad spending in the Web Push Advertising market in South America is forecasted to reach US$82.06m in 2024.
The anticipated annual growth rate (CAGR 2024-2030) is 1.41%, leading to a projected market volume of US$89.24m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market in South America is projected to be US$0.25 in 2024.
In Brazil, Web Push Advertising is gaining traction among advertisers seeking to engage with the tech-savvy and digitally connected population.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in South America is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in South America are shifting towards digital advertising channels, including web push advertising. This is due to the increasing use of smartphones and internet penetration in the region. South American consumers are becoming more tech-savvy and are actively engaging with online content, making web push advertising an effective way for businesses to reach their target audience. Trends in the market indicate that businesses in South America are recognizing the benefits of web push advertising and are increasingly adopting this marketing strategy. Web push notifications allow businesses to deliver personalized and targeted messages directly to users' devices, increasing engagement and conversion rates. This trend is further fueled by the growing popularity of e-commerce in South America, as businesses seek to drive traffic to their online platforms and increase sales. Local special circumstances in South America also contribute to the development of the web push advertising market. The region has a large and diverse population, with different countries and cultures. This presents both opportunities and challenges for businesses operating in the region. Web push advertising allows businesses to tailor their messages to specific target markets, taking into account cultural nuances and preferences. This localization of advertising content helps businesses effectively connect with consumers in South America and drive customer engagement. Underlying macroeconomic factors further support the growth of the web push advertising market in South America. The region has been experiencing economic growth and increasing disposable incomes, leading to a rise in consumer spending. This creates a favorable environment for businesses to invest in advertising and marketing strategies, including web push advertising. Additionally, the COVID-19 pandemic has accelerated the shift towards digital channels, as consumers increasingly rely on online platforms for their shopping and entertainment needs. This has further boosted the demand for web push advertising in South America. In conclusion, the Web Push Advertising market in South America is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Businesses in the region are recognizing the benefits of web push advertising and are adopting this marketing strategy to effectively engage with their target audience. With the increasing use of smartphones, growing e-commerce sector, and favorable macroeconomic conditions, the web push advertising market in South America is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.