Digital Video Advertising in South America is experiencing significant growth and development, driven by changing customer preferences and the increasing popularity of online video platforms. Customer preferences in South America are shifting towards digital video advertising, as consumers increasingly spend more time online and on mobile devices. This shift is driven by the convenience and accessibility of digital video content, as well as the ability to personalize and target advertisements to specific audiences. Additionally, the rise of social media platforms and streaming services has created new opportunities for advertisers to reach their target customers through digital video ads. One of the key trends in the South American digital video advertising market is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of digital ad space, enabling them to reach their target audience more efficiently and effectively. This trend is driven by the growing availability of data and technology, which enables advertisers to better understand and target their customers. Another trend in the South American digital video advertising market is the growth of mobile video advertising. With the increasing penetration of smartphones and mobile internet in the region, consumers are spending more time watching videos on their mobile devices. This presents a significant opportunity for advertisers to reach their target audience through mobile video ads, which can be highly engaging and interactive. Local special circumstances in South America also contribute to the growth of the digital video advertising market. For example, the region has a large and diverse population, with different languages, cultures, and preferences. This creates opportunities for advertisers to tailor their video ads to specific local markets, increasing the effectiveness and relevance of their campaigns. Additionally, South America has a growing middle class and increasing disposable income, which drives consumer spending and demand for products and services advertised through digital video ads. Underlying macroeconomic factors also play a role in the development of the digital video advertising market in South America. Economic growth and stability in the region contribute to increased consumer spending and advertising budgets. Additionally, improvements in internet infrastructure and connectivity, as well as the availability of affordable smartphones and data plans, make it easier for consumers to access and watch digital video content, driving demand for digital video advertising. In conclusion, the South American digital video advertising market is experiencing significant growth and development, driven by changing customer preferences, the increasing popularity of online video platforms, and underlying macroeconomic factors. Advertisers in the region are increasingly adopting programmatic advertising and mobile video advertising to reach their target audience more efficiently and effectively. Local special circumstances, such as diverse markets and growing disposable income, also contribute to the growth of the market. Overall, the future looks promising for digital video advertising in South America as it continues to evolve and adapt to the changing needs and preferences of consumers.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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