The Direct Messaging Advertising market in South America has been experiencing significant growth in recent years.
Customer preferences: Customers in South America have shown a strong preference for direct messaging advertising due to its personalized and targeted nature. Direct messaging allows companies to reach their customers directly and engage in one-on-one conversations, which is highly valued by consumers. Additionally, customers appreciate the convenience of receiving promotional messages through messaging apps, as it allows them to easily access information and make purchases without leaving the app.
Trends in the market: One of the key trends in the Direct Messaging Advertising market in South America is the increasing adoption of messaging apps. South America has seen a rapid increase in the number of people using messaging apps, making it an ideal platform for advertisers to reach their target audience. This trend is driven by the growing popularity of smartphones and the increasing availability of affordable internet access. As more people in South America gain access to smartphones and the internet, the potential reach of direct messaging advertising continues to expand. Another trend in the market is the rise of chatbots. Chatbots are computer programs that can simulate human conversation and provide automated responses. They are increasingly being used by companies in South America to interact with customers and deliver personalized advertising messages. Chatbots can be integrated into messaging apps, allowing companies to engage with customers in a more interactive and conversational manner. This trend is driven by the desire to provide a seamless customer experience and improve customer engagement.
Local special circumstances: South America is a diverse region with different languages, cultures, and preferences. This poses a challenge for companies operating in the Direct Messaging Advertising market, as they need to tailor their messages to specific countries and demographics. For example, companies may need to localize their advertising content to appeal to different language speakers or adapt their messaging to cultural norms and preferences. Additionally, companies need to consider the varying levels of internet penetration and smartphone adoption across South America, as this can impact the reach and effectiveness of direct messaging advertising.
Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in South America is also influenced by underlying macroeconomic factors. South America has seen steady economic growth in recent years, which has resulted in an expanding middle class and increased consumer spending power. This has created a larger market for advertisers to target and has contributed to the growth of the direct messaging advertising industry. Additionally, the increasing digitalization of businesses and the shift towards online shopping have created new opportunities for direct messaging advertising in South America.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
