Web Push Advertising - Romania | Statista Market Forecast

Ad spending in the Web Push Advertising market in Romania is forecasted to reach US$2.92m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.27%, leading to a projected market volume of US$3.34m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market in Romania is projected to be US$0.17 in 2024.
In Romania, the adoption of Web Push Advertising is rapidly growing, offering advertisers a direct and effective way to reach their target audience online.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Romania is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Romania are shifting towards digital advertising, with a growing preference for personalized and targeted advertisements. Web push advertising allows businesses to reach their target audience directly on their web browsers, providing a more personalized and engaging advertising experience. This enables businesses to deliver relevant content and offers to consumers, increasing the effectiveness of their advertising campaigns. Additionally, web push advertising offers convenience and ease of use for consumers, as they can receive notifications and updates without the need to download or install any additional applications. Trends in the market also contribute to the development of the Web Push Advertising market in Romania. The increasing adoption of smartphones and internet connectivity has led to a rise in online activities, including browsing and shopping. As a result, businesses are leveraging web push advertising to capture the attention of consumers and drive traffic to their websites or mobile applications. Furthermore, advancements in technology have made it easier for businesses to implement web push advertising strategies, allowing for real-time and targeted messaging. Local special circumstances in Romania further support the growth of the Web Push Advertising market. The country has a high internet penetration rate, with a significant portion of the population accessing the internet on a regular basis. This provides a large and engaged audience for businesses to target through web push advertising. Additionally, Romania has a thriving e-commerce sector, with an increasing number of businesses and consumers engaging in online transactions. Web push advertising serves as an effective tool for e-commerce businesses to promote their products and services, driving sales and revenue. Underlying macroeconomic factors also play a role in the development of the Web Push Advertising market in Romania. The country has experienced steady economic growth in recent years, leading to an increase in consumer spending power. As a result, businesses are investing more in advertising to capture the attention and purchasing power of consumers. Web push advertising offers a cost-effective and efficient way for businesses to reach their target audience, making it an attractive option in a competitive market. In conclusion, the Web Push Advertising market in Romania is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital advertising, advancements in technology, high internet penetration rate, thriving e-commerce sector, and steady economic growth all contribute to the increasing adoption of web push advertising in Romania.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.