Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Netherlands

Netherlands

The Web Push Advertising market in Netherlands is projected to reach US$19.70m in 2024 in terms of ad spending.
The market is expected to experience a CAGR of 2.09% from 2024 to 2029, reaching a projected volume of US$21.85m by 2029.
When compared globally, the United States is forecasted to lead in ad spending with US$1,206.00m in 2024.
The projected average ad spending per internet user in the Web Push Advertising market is US$1.26 in 2024.
In the Netherlands, Web Push Advertising is gaining traction, with companies increasingly leveraging this digital marketing strategy to reach their target audiences effectively.

Key regions: China, Australia, Germany, United Kingdom, France

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Analyst Opinion

The Web Push Advertising market in Netherlands is experiencing significant growth and development.

Customer preferences: Customers in Netherlands are increasingly embracing web push advertising as a way to receive targeted and personalized messages from brands. They appreciate the convenience and immediacy of push notifications, which allow them to stay updated on promotions, discounts, and other relevant information. Additionally, customers in Netherlands are generally tech-savvy and open to trying new digital advertising formats, making them more receptive to web push advertising.

Trends in the market: One of the key trends in the Web Push Advertising market in Netherlands is the increasing adoption of mobile devices. With a high smartphone penetration rate, more people are accessing the internet through their mobile devices, creating a larger audience for web push advertising. This trend is further fueled by the availability of high-speed internet connections and the growing popularity of mobile apps. Another trend in the market is the focus on personalization and targeting. Brands in Netherlands are leveraging data analytics and AI technologies to deliver highly relevant and personalized web push notifications to their customers. By tailoring the messages based on user preferences, behavior, and demographics, brands can enhance customer engagement and drive higher conversion rates.

Local special circumstances: The Netherlands has a highly developed digital infrastructure, with a strong internet connectivity and high-speed broadband networks. This enables brands to effectively deliver web push notifications to their target audience, ensuring timely and seamless communication. Additionally, the country has a high level of internet penetration, with a large percentage of the population actively using online platforms and services. This creates a favorable environment for web push advertising to thrive.

Underlying macroeconomic factors: The Netherlands has a strong and stable economy, characterized by high levels of disposable income and consumer spending. This creates a favorable market for web push advertising, as brands can tap into the purchasing power of Dutch consumers. Furthermore, the country has a well-established e-commerce sector, with a growing number of online retailers. This provides an additional avenue for brands to reach their target audience through web push advertising. In conclusion, the Web Push Advertising market in Netherlands is experiencing growth and development due to customer preferences for personalized and targeted advertising, the increasing adoption of mobile devices, the country's advanced digital infrastructure, and the strong macroeconomic factors. Brands in Netherlands are leveraging these trends and special circumstances to effectively engage with their customers and drive business growth.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.