SMS Advertising - Netherlands

Netherlands

Highlights

Ad spending in the SMS Advertising market in Netherlands is forecasted to reach US$5.49m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.72%, leading to an estimated market volume of US$5.74m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The projected average ad spending per capita in the SMS Advertising market is set to be US$0.31 in 2024.
In the Netherlands, SMS Advertising is gaining traction due to its high engagement rates and targeted reach in the competitive advertising market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Netherlands has witnessed significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: In today's fast-paced world, customers are increasingly relying on their mobile devices for communication and information. This has led to a growing preference for SMS advertising as a means of reaching customers directly and effectively. SMS messages have a high open rate and are often read within minutes of being received, making them a valuable tool for businesses to engage with their target audience. Furthermore, customers appreciate the convenience and personalization that SMS advertising offers, as messages can be tailored to their specific needs and preferences.

Trends in the market: One of the key trends in the SMS advertising market in Netherlands is the adoption of mobile marketing automation platforms. These platforms enable businesses to automate their SMS marketing campaigns, making it easier to manage and scale their advertising efforts. Additionally, the integration of SMS advertising with other marketing channels, such as email and social media, is becoming increasingly common. This allows businesses to create cohesive and integrated marketing campaigns that reach customers through multiple channels, maximizing their reach and impact.

Local special circumstances: The Netherlands has a highly developed telecommunications infrastructure, with a high rate of mobile phone penetration. This provides a strong foundation for the growth of the SMS advertising market in the country. Additionally, the Dutch population is known for being tech-savvy and open to new technologies, making them more receptive to SMS advertising campaigns. Furthermore, the Netherlands has a strong culture of privacy and data protection, which has led to the implementation of strict regulations regarding SMS marketing. This ensures that customers are protected and that businesses must obtain explicit consent before sending SMS advertisements.

Underlying macroeconomic factors: The Netherlands has a stable and prosperous economy, which provides a favorable environment for businesses to invest in SMS advertising. The country also has a high level of disposable income, which means that customers have the purchasing power to respond to SMS advertisements and make purchases. Furthermore, the Netherlands has a high level of internet and smartphone penetration, which enables businesses to reach a large and diverse audience through SMS advertising. In conclusion, the SMS advertising market in Netherlands is experiencing growth due to changing customer preferences, advancements in technology, and favorable macroeconomic factors. Businesses are increasingly adopting SMS advertising as a means of reaching customers directly and effectively, and the integration of SMS advertising with other marketing channels is becoming more common. The Netherlands' strong telecommunications infrastructure, tech-savvy population, and strict privacy regulations contribute to the growth of the SMS advertising market in the country.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.