Market Insights Advertising & Media Advertising

In-App Advertising - Netherlands

Netherlands

Ad spending in the In-App Advertising market in the Netherlands is forecasted to reach US$1,974.00m in 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.88%, leading to a projected market volume of US$2,884.00m by 2029.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$111.70 in 2024.
When compared globally, China is anticipated to generate the highest ad spending, reaching US$132.80bn in 2024.
In the Netherlands, the In-App Advertising market is thriving due to the country's high smartphone penetration and tech-savvy population.

Key regions: China, Europe, United States, Asia, Germany

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Currency

Analyst Opinion

The In-App Advertising market in Netherlands is experiencing significant growth and development, driven by several key factors.

Customer preferences: In recent years, there has been a significant increase in the use of smartphones and mobile applications in Netherlands. This has led to a shift in customer preferences, with more people spending a significant amount of time on their mobile devices. As a result, advertisers are increasingly targeting consumers through in-app advertising, as it allows them to reach a large and engaged audience.

Trends in the market: One of the major trends in the In-App Advertising market in Netherlands is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space in real-time, using data and algorithms to target specific audiences. This trend has gained traction in Netherlands due to its efficiency and effectiveness in reaching the right audience at the right time. Another trend in the market is the use of native advertising in mobile apps. Native ads are designed to blend in with the content of the app, providing a seamless and non-disruptive user experience. This type of advertising is particularly popular in Netherlands, as it allows advertisers to reach consumers in a more subtle and engaging way.

Local special circumstances: Netherlands has a highly developed digital infrastructure, with a high internet penetration rate and advanced mobile networks. This has created a favorable environment for the growth of in-app advertising, as it allows for seamless and fast ad delivery to mobile users. Additionally, Netherlands has a tech-savvy population that is receptive to new technologies and digital advertising formats.

Underlying macroeconomic factors: The strong economic growth in Netherlands has also contributed to the development of the In-App Advertising market. As the economy continues to grow, businesses are looking for new and innovative ways to reach consumers and promote their products and services. In-app advertising offers a cost-effective and targeted solution for businesses to reach their target audience. In conclusion, the In-App Advertising market in Netherlands is experiencing significant growth and development due to the increasing use of smartphones and mobile applications, the rise of programmatic advertising, the use of native advertising, the favorable digital infrastructure, and the strong economic growth. These factors are driving the adoption of in-app advertising and providing new opportunities for advertisers to reach and engage with their target audience in Netherlands.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.