Web Push Advertising - Japan | Statista Market Forecast

Ad spending in the Web Push Advertising market in Japan is forecasted to reach US$110.90m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.77%, leading to an estimated market volume of US$116.10m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$1.06 in 2024.
Japan is embracing Web Push Advertising to reach tech-savvy consumers, leveraging its advanced digital infrastructure for targeted marketing campaigns.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

Web Push Advertising is a rapidly growing market in Japan, driven by customer preferences for personalized and targeted advertisements, as well as the increasing adoption of mobile devices and internet connectivity. This market is also influenced by local special circumstances and underlying macroeconomic factors that contribute to its development. Customer preferences in Japan play a significant role in the growth of the Web Push Advertising market. Japanese consumers are known for their preference for personalized and relevant advertisements. They value advertisements that cater to their specific interests and needs, and are more likely to engage with brands that provide them with tailored content. This has led to an increased demand for Web Push Advertising, which allows brands to deliver personalized messages directly to consumers' devices, based on their browsing behavior and preferences. Trends in the market indicate a shift towards mobile advertising in Japan. With the widespread adoption of smartphones and the increasing availability of high-speed internet, more Japanese consumers are accessing the internet through their mobile devices. This has created new opportunities for advertisers to reach their target audience through Web Push Advertising on mobile platforms. Advertisers are leveraging the popularity of mobile apps and mobile websites to deliver targeted push notifications, driving engagement and conversions. Local special circumstances in Japan contribute to the development of the Web Push Advertising market. Japan has a highly developed and technologically advanced advertising industry, with a strong focus on innovation and creativity. Advertisers in Japan are constantly looking for new ways to capture the attention of consumers and differentiate themselves from competitors. Web Push Advertising provides a unique opportunity for brands to deliver highly targeted and interactive advertisements, enhancing the overall user experience and increasing brand awareness. Underlying macroeconomic factors also play a role in the growth of the Web Push Advertising market in Japan. The country has a strong economy and a high level of internet penetration, providing a favorable environment for digital advertising. Additionally, Japan has a large population of tech-savvy consumers who are early adopters of new technologies. This creates a conducive market for Web Push Advertising, as consumers are more likely to embrace and engage with this form of advertising. In conclusion, the Web Push Advertising market in Japan is experiencing significant growth due to customer preferences for personalized advertisements, the increasing adoption of mobile devices, and the country's technologically advanced advertising industry. This market is further supported by local special circumstances and underlying macroeconomic factors that contribute to its development. As the market continues to evolve, advertisers in Japan will need to stay innovative and adapt to changing consumer preferences to effectively leverage the opportunities offered by Web Push Advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.