Web Push Advertising - Hong Kong

Hong Kong

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Ad spending in the Web Push Advertising market in Hong Kong is forecasted to reach US$9.25m in 2025.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2025-2030) of 2.08%, leading to a projected market volume of US$10.26m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.28bn in 2025).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$1.26 in 2025.
Hong Kong's growing digital landscape sees a surge in Web Push Advertising, leveraging its tech-savvy population for targeted marketing strategies.

Analyst Opinion

The Web Push Advertising Market in Hong Kong is experiencing moderate growth, influenced by factors such as an increase in mobile device usage, enhanced consumer engagement, and the growing need for personalized marketing strategies in the competitive advertising landscape.

Customer preferences: Consumers in Hong Kong are increasingly favoring personalized and interactive digital experiences, propelling the demand for Web Push Advertising within the Direct Messaging Advertising Market. As mobile device usage expands, brands are leveraging data analytics to curate tailored content that resonates with local cultural trends and preferences. Additionally, younger demographics are gravitating towards real-time engagement, prompting advertisers to adopt more dynamic strategies that reflect lifestyle changes and the desire for immediate, relevant communications.

Trends in the market: In Hong Kong, the Web Push Advertising Market within the Direct Messaging Advertising sector is experiencing a surge in demand for enhanced consumer engagement, driven by an increasing emphasis on real-time interactions. Brands are investing in data-driven strategies to deliver personalized content that aligns with the fast-evolving cultural landscape and preferences of local consumers. The rise of omnichannel marketing approaches is further propelling this trend, enabling advertisers to create cohesive messaging across various platforms. As a result, industry stakeholders must adapt to these dynamic shifts, prioritizing agility and innovation to maintain competitive advantage and meet the expectations of a digitally-savvy audience.

Local special circumstances: In Hong Kong, the Web Push Advertising Market within the Direct Messaging Advertising sector is uniquely shaped by its densely populated urban environment and a highly connected populace. With a significant portion of the population using smartphones and digital platforms for daily activities, brands are compelled to leverage real-time interactions to capture attention. The region’s multicultural landscape, marked by a blend of Eastern and Western influences, necessitates tailored messaging that resonates with diverse consumer preferences. Additionally, strict data privacy regulations demand transparency and ethical practices, compelling marketers to innovate responsibly while maximizing engagement.

Underlying macroeconomic factors: The Web Push Advertising Market within the Direct Messaging Advertising sector in Hong Kong is shaped by several macroeconomic factors, including technological innovation, consumer spending habits, and regulatory frameworks. The city's robust digital infrastructure supports the rapid adoption of push advertising, which is further enhanced by the increasing smartphone penetration. Additionally, global economic trends, such as shifts in consumer behavior towards online shopping, influence local advertising strategies. Fiscal policies promoting digital transformation encourage businesses to invest in targeted advertising solutions, making it essential for brands to adapt to evolving consumer preferences while navigating strict privacy regulations to ensure compliance and maintain trust.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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Advertising worldwide – statistics & facts

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide increased by eight percent to almost 792 billion U.S. dollars in 2024, compared to a growth rate below three percent in the previous year. For comparison, in 2024, Taiwan ranked 22^nd among the leading economies by gross domestic product (GDP) with a result estimated at 775 billion dollars. Whereas global ad revenues concentrate in areas with large populations or high purchasing power – preferably both – their evolution depends on a wider set of indicators. It was projected that, in 2024, the Americas would be the world's fastest-growing ad market and the only one whose expansion matched the global average. The second-placed region, comprising Europe, the Middle East, and Africa (EMEA), would see its ad expenditure rise by little more than six percent.

Web Push Advertising - Hong Kong

Ad Spending

Analyst Opinion

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Advertising worldwide – statistics & facts

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