Market Insights Advertising & Media Advertising

Cinema Advertising - Hong Kong

Hong Kong

In Hong Kong, ad spending in the Cinema Advertising market is projected to reach US$21.27m in 2024.
Ad spending in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.81%, which will result in a projected market volume of US$26.90m by 2029.
Although most revenue in the Cinema Advertising market is anticipated to be generated the United States, Hong Kong's market will still play a significant role.
By 2029, the number of viewers in Hong Kong's Cinema Advertising market is expected to amount to 6.0m users.
Furthermore, the average ad spending per viewer in the Cinema Advertising market in Hong Kong is projected to amount to US$3.74 in 2024.
In Hong Kong, cinema advertising is witnessing a resurgence as brands increasingly leverage the unique experiential engagement offered by the city's vibrant film culture.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Analyst Opinion

The Cinema Advertising market in Hong Kong has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing popularity of cinema as a form of entertainment in Hong Kong. Cinemas in the city have become more than just a place to watch movies; they have become social hubs where people can gather, relax, and enjoy a wide range of amenities. With the rise of multiplex cinemas and the introduction of luxury seating options, going to the movies has become a more immersive and enjoyable experience for customers. This has led to a higher demand for cinema advertising as brands recognize the captive audience that cinemas provide.

Trends in the market: Another trend driving the growth of the Cinema Advertising market in Hong Kong is the increasing adoption of digital advertising technologies. Digital cinema advertising allows brands to target specific audiences and deliver personalized messages, making it a highly effective marketing tool. With the advancement of technology, cinemas in Hong Kong have upgraded their projection systems to support digital advertising, providing brands with more opportunities to engage with their target customers.

Local special circumstances: Hong Kong's unique cultural landscape also contributes to the growth of cinema advertising in the city. Hong Kong is known for its vibrant film industry, producing a wide range of movies that cater to different genres and tastes. This has created a strong cinema-going culture among the local population, who are enthusiastic about supporting local films. As a result, cinemas in Hong Kong attract a diverse audience, providing brands with a platform to reach a wide range of consumers.

Underlying macroeconomic factors: The strong economic growth in Hong Kong has also played a role in the development of the Cinema Advertising market. With a high GDP per capita and a strong consumer market, Hong Kong offers an attractive environment for brands to invest in advertising. The city's robust economy has created a favorable business environment, allowing brands to allocate more resources to advertising and marketing activities, including cinema advertising. In conclusion, the Cinema Advertising market in Hong Kong is experiencing significant growth due to the increasing popularity of cinema as a form of entertainment, the adoption of digital advertising technologies, the unique cultural landscape of Hong Kong, and the strong macroeconomic factors in the city. As the cinema industry continues to evolve and innovate, we can expect the Cinema Advertising market in Hong Kong to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.