Web Push Advertising - Eastern Europe

Ad spending in the Web Push Advertising market in Eastern Europe is forecasted to reach US$32.48m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.34%, leading to an estimated market volume of US$39.56m by 2030.
When compared globally, the United States is expected to dominate in ad spending with US$1.21bn in 2024.
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.15 in 2024.
In Eastern Europe, the growing adoption of Web Push Advertising is revolutionizing the digital advertising landscape in countries like Poland and Ukraine.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Eastern Europe is experiencing significant growth and development. Customer preferences in Eastern Europe are shifting towards digital advertising methods, and web push advertising is becoming increasingly popular. This is due to the convenience and effectiveness of web push notifications in reaching a wide audience. Customers appreciate the ability to receive real-time updates and personalized messages directly to their devices, without the need to actively search for information. Trends in the market indicate that businesses in Eastern Europe are recognizing the potential of web push advertising and are investing in this form of marketing. The market is becoming more competitive, with businesses vying for the attention of consumers through engaging and relevant push notifications. As a result, there is a growing demand for web push advertising services and platforms in the region. Local special circumstances in Eastern Europe also contribute to the growth of the Web Push Advertising market. Eastern European countries have a high internet penetration rate, with a large portion of the population having access to smartphones and other internet-enabled devices. This provides a fertile ground for web push advertising, as businesses can reach a wide audience through this channel. Underlying macroeconomic factors also play a role in the development of the Web Push Advertising market in Eastern Europe. The region has seen steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This creates opportunities for businesses to invest in advertising and marketing strategies, including web push advertising, to attract and retain customers. In conclusion, the Web Push Advertising market in Eastern Europe is growing and evolving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Businesses in the region are recognizing the benefits of web push advertising and are investing in this form of marketing to reach and engage their target audience. As the market becomes more competitive, it is expected that the demand for web push advertising services will continue to rise in Eastern Europe.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.